Turbine Interactive Announces Launch of NICD Website

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Nebraska Institute of Comprehensive Dentistry offers dynamic online cosmetic dentistry resources

The Nebraska Institute of Comprehensive Dentistry's robust new website

The design allows us to keep evolving the site to keep it on the cutting edge of our profession.

Turbine Interactive announced the launch of a new website for the company’s client, Nebraska Institute of Comprehensive Dentistry (NICD). The site is designed to offer dentistry patients and industry leaders, especially those interested in cosmetic dentistry, a copious online resource for information, support and guidelines based on the deep expertise of Michael R. Sesemann, DDS.

Using digital marketing services, Turbine created a strategy that leads potential patients and dental community leaders to the website, where they can access a rich variety of resources, including “Smile Gallery” case studies, a concierge section with patient conveniences, and a Dear Doctor library of dental health articles. The site also includes peer-related information and news updates. The dynamic site is designed to become a highly useful international hub for anyone interested in cosmetic dentistry.

Jason Petersen, partner and principal of Turbine Interactive explained, “When one of our clients has a deep well of skill and knowledge to draw from like that of Dr. Sesemann, it’s a perfect fit for an education-based website that is also links to social media, online articles and a rich matrix of information that benefits patients. It helps them learn about the alternatives, feel comfortable with their decision to undergo cosmetic dentistry, and build a strategy with the help of Nebraska Institute of Comprehensive Dentistry staff, as well as Dr. Sesemann.

Before creating the cosmetic dentistry services website, Dr. Sesemann and his staff engaged in a unique strategic planning process with Turbine Interactive. The process helped NICD identify a need to create a highly personal approach for the website that leverages the warm personality of the practice as well as the credentials and enormous range of experience offered by Dr. Sesemann and his staff.

“With Turbine’s help, our new website became much more than we had imagined,” said Dr. Sesemann. “The design allows us to keep evolving the site to keep it on the cutting edge of our profession. We are particularly excited about the capability of our staff to add content whenever we want using Drupal technology. It is so important to keep content relevant, so our visitors keep coming back.”

About Turbine Interactive
Turbine Interactive empowers businesses to drive traffic to their websites by energizing their unique online brands. Turbine creates the tools and shows its clients how to leverage interactive technology, such as websites, social media and mobile phone applications to fuel profitable strategic marketing plans. The digital marketing communications firm headquartered in Lincoln, NE, offers more than 40 years of combined experience to clients nationwide. The company is led by Jason Petersen. For more information, call 402.817.1224 or visit http://thisisturbine.com

About Nebraska Institute of Comprehensive Dentistry (NICD)
The goal of the Nebraska Institute of Comprehensive Dentistry is to help patients maintain a healthy smile for a lifetime—one that looks as good as it feels. We know we can accomplish this only through an ongoing commitment to continuing education and clinical excellence. We stay on top of recent advancements in dental materials and technology, using analytical systems to provide checks and balances so we can deliver predictable results. We also work hard to build relationships with our clients through open communication, which allows them to make informed decisions. Visit the Nebraska Institute of Comprehensive Dentistry at http://www.smilesonline.net.


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Jason Petersen
Turbine Interactive
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