"This new addition is significant for elements™ for several reasons. It allows us to further develop our clustering-approach to growth, and will compliment already-developing clubs in both Florida and Latin America.
Miami, FL (PRWEB) September 23, 2011
Miami-based women's gym chain Fitsource has announced a conversion to the popular elements™ fitness brand. The announcement adds 3 new South Florida locations and several thousand members to the fast-growing elements™ brand.
Additional services, expansion and renovations are also planned as part of a grand-reopening campaign. elements™ will deliver its upscale, stylish fitness experience to a whole new audience with its merger, as well as grow its seasoned operations team, led in Florida by industry veteran and Regional Director Yami Meneses. Expansion in the region includes additional signature club locations to be developed within the next 2 years.
"Over the next twelve months, we will transform our FitSource clubs to reflect the highly-acclaimed, state-of-the-art program and design of elements™, and be adding many new and exciting revenue centers, such as BalanceDiet and product sales, allowing us to tap into a whole new audience and greatly expand our reach beyond selling memberships,” commented Regional Director Yami Meneses. "The members are delighted about the changes and new services, and we are already seeing great potential for expansion."
“South Florida is one of the most popular fitness markets of the country, as well as an important international gateway market. The region is home to many corporate employers, a steadily growing population base, as well as a great tourist hub to showcase branded products and services," commented elements brand Director Christopher Palumbo. "This new addition is significant for elements™ for several reasons. It allows us to further develop our clustering-approach to growth, and will compliment already-developing clubs in Florida and Latin America, offering great networking and support for our franchisees in the region.”
elements™ offers a fully turn-key solution to both franchisees and Area Developers. The Miami-based development team handles all aspects of store development, from site selection to advanced lease negotiation, deal structuring and construction services. elements™ has also announced new locations this year in New York, Atlanta, Los Angeles and Boston.
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online weight-loss program, BalanceDiet™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Canada, Mexico and Brazil.
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