PRWeek NEXT Conference Embraces New Era of Communications

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Annual event unlocks future of PR and social media

PRWeek NEXT Conference 2010

PRWeek’s landmark event has expanded to two days and this year takes place at the prestigious TimesCenter in New York City on Tuesday, November 8 and Wednesday, November 9.

Focusing on the crucial importance of corporate reputation and modern communications in the age of social media, this year’s theme is “The Mission is the Message: Authentic. Strategic. Transparent.”

PRWeek NEXT will feature a slate of high-profile speakers including Randi Zuckerberg, founder and CEO, R to Z Media and former head of marketing, Facebook; Patrick Byrne, CEO, O.co (formerly Overstock.com); Simon Lowden, CMO, Pepsi Beverages Co; Gil Schwartz, chief communications officer, CBS; Margit Wennmachers, partner at Andreessen Horowitz; and Jason Gordon, director of global comms at HTC.

Communications and the media are no longer linear - it is possible to influence conversations before they start by proactively identifying who is listening and who is forming opinions. In-house communicators and marketers are still searching for the big idea, but they are less discipline-specific about where those ideas come from.

PRWeek NEXT will showcase cutting-edge thinking from the best and brightest minds inside and outside the industry, capture the perspective of prominent chief executives, and feature the innovations of leading media, technology, and creative firms to raise the ambition and ability of the sector.

NEXT Conference session topics include:

  •     Inspiring innovation: Driving an enterprise to a new era – featuring O.co’s Patrick Byrne
  •     Where management trends are leading us – with CBS’ Gil Schwartz
  •     The media influencers – featuring Fast Company’s Christine Osekoski
  •     How to drive effectiveness and build business – with Pepsi’s Simon Lowden
  •     Launch of PRWeek/Porter Novelli Media Survey – featuring CNN Worldwide’s Janet Rollé
  •     PR’s challenge and opportunity – with agency heads Richard Edelman/ Rob Flaherty/Fred Cook

This year’s event will also include the 40 Under 40 Luncheon, which honors 40 professionals nominated by peers and colleagues and picked by PRWeek editors for the noteworthy contributions they made to their organizations, clients, and the industry before their 40th birthdays.

The full agenda and tickets for the must-attend event are available at http://www.PRWeekus.com/NEXT2011.

About PRWeek
In its 13 years, PRWeek has evolved into the leading media brand covering public relations in the US. PRWeek has established itself as a vital part of the PR and communications industries, providing news, reviews, profiles, techniques, and research for in-house and agency professionals.

PRWeek publishes a monthly print edition with in-depth features, opinion, special reports, and surveys. News is updated constantly online at PRWeekus.com and is also distributed through the Daily Breakfast Briefing newsletter and the Weekly Online edition, which also includes exclusive analysis and opinion pieces.

The annual PRWeek Awards honor the best campaigns, companies, and people in the industry. In addition, we convene the annual NEXT Conference, and a range of smaller events such as roundtables, webcasts, and other forums for professionals to exchange ideas and share best practices.

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Adele Durham

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