“The continuing strong trend in the telecom industry is for video to become ubiquitous..."
Atlanta, GA (PRWEB) September 22, 2011
According to a survey by The Experts Bench, a global marketing consulting firm, 72% of businesses surveyed have used video as part of an integrated marketing campaign in the past 12 months and 45% planned on increasing the usage of video by at least 10%. NielsenWire recently reported that online video usage in the U.S. overall is up 45% since 2010.
Today’s streaming capabilities dramatically decrease the time to load online video, reducing the risk of losing a customer’s attention span. Tools such as VOIP, videoconferencing and IMing are rapidly combining with IP video applications (IPTV), online presentations and video on-demand to provide marketing with a worldwide platform. Tony Hart, a marketing video service provider consultant with The Experts Bench London, believes, “The continuing strong trend in the telecom industry is for video to become ubiquitous, and all video to be delivered over IP to any device anytime, anywhere.”
According to the Experts Bench survey, 80% of companies utilizing video in their marketing campaigns are using or intend to use YouTube. And according to Forrester Research, web pages with video have a 50% better chance showing up on the first page of Google than pages with just text. "Video is an integral part of the SEO attack plan for all businesses...it’s becoming more evident that you either have to participate or risk your competitors doing so and getting the jump on you,” explains Chris Horton, a SEO/SEM analyst for Jim Ellis Automotive Dealerships. To support that growth, YouTube now charges “per view” advertising rates instead of “per click”.
Further results of The Experts Bench Video Marketing Survey will be discussed on Talk With the EXPERTS September 28, 12:00 EST. Jodi Bailey Gill, host, will interview several Video Marketing experts and discuss the results of the survey. Registration is required and the $25 fee will be given to a targeted charity – this month’s charity is TEAR.org, supporting Russian orphans. For more information contact Cindy Caldwell or Gina Ross at 866.775.6810.
The Experts Bench hires expert marketers dedicated to clients unique marketing programs, expanding expertise with individual short-term engagements or long-term teams around the world. For more information call 866-775-6810 (US) and +011 44 20 7380 4963 (UK). Visit http://www.theexpertsbench.com .
Tony Hart is a marketing expert with broad experience in building, launching and commercializing telecoms, new media solutions and services. He currently mentors MBA students at Oxford University.