Healthy Ones® Commits to Helping Women this Fall Through a Partnership with The Breast Cancer Research Foundation®

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Healthy Ones will donate a portion of sales in October

Healthy Ones is turning pink! Healthy Ones announced its partnership with The Breast Cancer Research Foundation (BCRF) to help increase breast cancer awareness and raise money for breast cancer research. Purchase Healthy Ones this October to help raise money for BCRF and their mission to achieve prevent and a cure for breast cancer in our lifetime.

This October, Healthy Ones is highlighting the partnership with BCRF by introducing pink-themed packaging on Healthy Ones tub lunchmeat and deli products at grocery stores nationwide. Healthy Ones will donate five cents per tub of deli-thin sliced lunchmeat and five cents per pound of deli meat sold during October, with a maximum program donation of $50,000 to BCRF.

“Healthy Ones’ mission is to provide people with honest, wholesome food in the flavors they love to support a healthy lifestyle and, as such, we are very excited to announce that we are donating a portion of October sales to BCRF, an organization that shares our core mission of promoting better health,” said Nick Osborne, Armour-Eckrich Associate Brand Manager.

Every variety of Healthy Ones ham, turkey breast, chicken breast and roast beef are certified “Extra Lean” by the American Heart Association. Healthy Ones is sold at the deli, in lunchmeat tubs, zip packs and even as variety packs, in order to make it easy and convenient for everyone to enjoy the delicious lunchmeats. Healthy Ones can be found in the refrigerated lunchmeat and deli section of most chain and local grocery stores across the country.

“Healthy Ones is very excited about partnering with such an inspiring organization,” said Chuck Gitkin, Armour-Eckrich Meats Vice President of Marketing and R&D. “We are thrilled to be making a donation to BCRF to further promote research and awareness programs that save lives.”

For more information about Healthy Ones please visit http://www.healthy-ones.com. For more information about The Breast Cancer Research Foundation please visit http://www.bcrfcure.org
About John Morrell Food Group
With over a century and a half of experience, our brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers’ mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita®, and LunchMakers®.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF will award $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade; and is the only cancer organization to currently hold this ranking. For more information about BCRF, visit http://www.bcrfcure.org.

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Nick Osborne
Armour-Eckrich
(630) 281-5211
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Joan Cetera
MSLGroup
(312) 867-5232
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