RedRock Reports Launches New Online Funding Workflow Application for Education Market Sales and Marketing Professionals

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RedRock Reports announces a new cloud-based workflow application that helps education market vendors match their products to schools that want and need them, and to funding sources to help purchase them.

RedRock Reports, a funding intelligence firm serving the K-12 publishing, technology and services markets, announces the newest addition to its product family, RedRock Online. RedRock Online is a cloud-based workflow application that helps education market vendors by providing information about federal, state and private funding available to school districts. Accessible 24/7, RedRock Online includes information about funds that match a vendor’s products, as well as the district contact for those funds. The result is a one-stop resource that makes it easy for vendors to find the funds, find the contact and make the sale.

RedRock Reports will roll out RedRock Online at EdNET 2011, the education industry’s premier annual networking conference, which takes place Sept. 25-27 in Denver.

Why It’s Important
States, districts and schools are more focused than ever on demonstrating increased performance and progress levels, despite declining budgets for personnel and supplies. This inherent conflict impacts vendors who sell to districts that may have a clear need for a particular product or program, but lack the funding to make a purchase. With its user-friendly interface, RedRock Online illuminates this gridlocked intersection of need and funding, giving sales and marketing organizations on-demand access to information to point them to the right prospects, improve the success of customer calls, and thus provide a positive return on investment.

In addition, RedRock Online’s subscription-based model enables users to get up and running quickly, and its cloud-based service means no need for additional IT support.

“Leveraging our considerable expertise and experience, RedRock Online was designed to help companies specifically target those districts that are looking to purchase and have the funding to do so. We like to think of it as a GPS for navigating the funding landscape,” said Dr. Jennifer House, founder and principal of RedRock Reports. “The subscription-based site provides timely information to find the district and the decision maker, as well as the funding, guidance and language to help make the sale. If a company is looking to reduce the amount of time wasted and resources spent prospecting, and shorten the sales cycle as well, this is the tool for them.”

About RedRock Reports
Menlo Park, California-based RedRock Reports helps companies serving K-12 education navigate the educational funding landscape by providing customized funding assistance that includes tracking grant and RFP opportunities, alignment to funding sources for products and services, and writing grant proposals and RFPs. Jennifer House, Ph.D., founded RedRock Reports in 2005 to fill a void since no single source for education funding was available to school marketers and service providers. More information is available at


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Leslie Eicher
RedRock Reports
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