Surf Ride Better Engages Customers, Reinforces Its Brands and Boosts Sales since Using Trumpia's Mutli-Channel Marketing Platform; Integrates Facebook, SMS and Radio

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Since using Trumpia’s SMS Marketing and Social Media Messaging capabilities, leading surf adventure and retail outlet Surf Ride has been able to automatically grow its mobile marketing database and heighten demand for its merchandise, camps and adventures. Trumpia is helping the Southern California-based business create campaigns that Integrate traditional, social and mobile channels including Facebook, SMS Text and broadcast radio.

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Trumpia lets us communicate with people in the way they prefer and that gives us a huge advantage

Surf Ride, a leading surf adventure and retail outlet, is better engaging customers, reinforcing its brands and boosting sales by using the Trumpia Multi-Channel Marketing and Messaging platform to conduct an orchestrated, cross-channel promotion across SMS text and Facebook as well as radio and other traditional advertising media.

A small, family-owned retailer in Southern California with a 30-year plus legacy, Surf Ride offers merchandise for skating, surfing and other water sports as well as camps and lessons for surf enthusiasts of all ages.

Trumpia is the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single, unified web-based platform.
The Trumpia Facebook widget, an icon on Surf Ride’s Facebook page, leads consumers to a sign-up page, collects people’s contact information and then automatically updates the company’s Trumpia database.

From its Facebook fan page, Surf Ride also links to its YouTube videos and Instagram photos. In addition, The Surf Ride Facebook fan page with nearly 2000 Likes features a sign-up widget for its newsletter, encouraging people to opt-in to receive discounts and mobile deals. Surf Ride also advertises its mobile keyword and short code on the radio, encouraging more people to opt-in by texting SURFRIDE to 69302.

With nearly 700 mobile sign-ups, Surf Ride continuously grows its Trumpia database. The retailer uses the information it collects to send out monthly campaigns. In August, Surf Ride sent out more than 2000 SMS text messages to its mobile database.

“As a family owned and operated business, we’re always looking to the latest technology to help us deliver the utmost in convenience, information and service to our customers and the greater community of surf enthusiasts,” said Taylor Masoner, marketing manager for Surf Ride. “The Trumpia platform allows us to serve our loyal patrons as a valuable information resource which offers surf education, equipment and insight and, at the same time, grow our customer base automatically in a fast and cost-effective way. Trumpia lets us communicate with people in the way they prefer and that gives us a huge advantage.”

“Surf Ride’s use of Trumpia is an excellent example of how multi-channel marketing, which uses SMS marketing at its core, can supercharge the marketing efforts of small businesses – allowing them to enjoy the same results and ROI as larger corporations,” said Ken Rhie, CEO and co-founder of Trumpia. “Retailers like Surf Ride who are now jumping on the mobile and multi-channel marketing channel bandwagon will be well-poised to capture more sales from an increasingly global and on-the-go economy. We are looking forward to continuing to help Surf Ride and retailers of all sizes conduct orchestrated campaigns that better engage customers, using the communication mode of their choice.”

About Surfride

Starting as a seedling in the 1970’s, Surf Ride has grown from the ground up, sprouting first in Oceanside and branching out to a second location in Solana Beach. With both store fronts rooted along the Pacific Coast Highway, Surf Ride is committed to providing our customers with as many product choices as possible. Our hard work has paid off and has led to recognition from Transworld Business as Hardgoods Retailer of the Year. From land to the sea, our vision is to get everyone as stoked on riding the elements as we are. To keep up with the rise of the Internet world, our team has developed an online shop, providing product to your doorstep with the click of a button. For more information, visit our website at http://www.surfride.com or call us at 1-888-802-7873.

About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia’s multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia’s patented technology directly from Trumpia or through one of its resellers. With Trumpia’s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia’s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia’s support team is available to serve customers seven days a week -- Monday through Friday, 7:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia’s All-In-One platform and White Label Reseller program, sign-up for a free webinar or call 1-888-255-4611.

Media Contact:
Andrea Corry
Trumpia
1-888-255-4611 ext 882
andrea(at)MyTrumpia(dot)com

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Trumpia
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