Messagemind's Priority Inbox Launched for BlackBerry 7 OS Smartphones - Initial Market Response Highly Positive

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Industry leader launches email Dynamic Prioritization™ technology for BlackBerry OS 7 platform

Messagemind, Inc. announced today its enterprise priority inbox for BlackBerry® smartphones based on the BlackBerry® 7 Operating System (OS). At the forefront of a trend centered on mobile workplace strategies, Messagemind will enable millions of enterprise BlackBerry users to dynamically prioritize their email as well as provide a seamless experience between desktop email and BlackBerry® smartphone devices.

“RIM, in conjunction with carrier and distribution partners around the world, is rolling out its largest global launch ever with new BlackBerry® Bold™ 9900 & 9930 models and BlackBerry® Torch™ 9810, 9850 and 9860 models, all running the new BlackBerry® 7 OS.,” according to a recent press release by RIM.

Messagemind's Dynamic Prioritization™ technology dramatically improves an executive’s productivity and focus by ranking email on a scale of Very High, High, Medium, Low and Someday and offering built-in work-flow best practices. BlackBerry users can easily customize their views to display only Very High and High priority email during prime business hours. In addition, alerts and escalations can be set based on selected priority levels.

Norman Alpert, Managing Director and Co-founder of Vestar Capital, a New York City based private equity firm has been using Messagemind’s email prioritization software on his desktop (Outlook) and BlackBerry. Says Alpert, “Our IT department recently installed Messagemind’s software on my BlackBerry Bold 9930 model from Verizon Wireless. It has greatly improved my ability to focus on important actions and decisions, giving me peace of mind that nothing important has slipped through the cracks.”

Messagemind is the only company that provides server-based Dynamic Prioritization technology which automatically learns priorities from an individual's natural clicking behavior as well as group collective intelligence & company business rules. The platform has loose-coupled web services connectors to MS® Exchange, BlackBerry® Enterprise Server (BES), MS® OCS & Lync, SharePoint, CRM, LDAP, Employee Directories, Social Networks, and other collaboration tools and delivers intelligence to end-users on MS® Outlook, RIM BlackBerry and other mobile devices. The system can be installed behind a company's firewall and does not require any changes in email flow.

Customers of Messagemind include mid to large global corporations who are building high-performance workplaces while preserving work/life balance. The main consumers of the technology are mid to top level management executives who receive anywhere from 100 to 500+ emails per day. These users leverage the technology to focus on key actions and accelerate decisions.

“Recently, Google launched a version of email prioritization for Gmail, validating the need to better manage the enormous volume of information email users receive each day, says Manish Sood, CEO, Messagemind, Inc. “However, Google Priority Inbox is limited to Gmail users and lacks features required by enterprises such as multi-level prioritization, workflow best practices, collective learning from enterprise collaboration systems and integration with enterprise security and privacy management systems, admin controls to setup company business rules, among others. Enterprises can continue to leverage their investment in their existing email platforms such as MS Exchange/BES and work within familiar tools such as MS® Outlook, BlackBerry and other mobile devices. Google Priority Inbox requires companies to migrate to Gmail.”

“Messagemind makes BlackBerry’s smartphones even smarter.” adds Sood.

About Messagemind

Messagemind Inc., a New York City based Software Company, delivers real-time intelligence about customers, products, markets, employees, performance, and more. Its main products include: C-MAIL Dynamic Prioritization™ of email & workflow, OPEN for knowledge & relationship mapping and AVATAR, a set of performance analytics and reporting. All products are configurable to meet EU and other country-specific privacy policies. Messagemind, working with select partners, offers a global reach for implementation, support and management consulting services. Clients include global enterprises from a broad range of industries including financial, pharmaceutical, consumer product manufacturing, aerospace and others, that are monetizing information overload and (unstructured or semi-structured text) to enhance individual & company performance.

Company names, products, services and branding related to mobile devices and related software may be service marks or registered trademarks ("Marks") of their respective owners, which owners retain all legal rights. Use of the mobile devices and related software is subject to the respective provider's terms and conditions or standard software license agreement. The use of these Marks is not a representation that Messagemind, Inc. is affiliated with, sponsors, endorses, is sponsored by, endorsed by, or affiliated with the mobile device, related software or Mark owners.

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Doug Binette
Messagemind, Inc.
(212) 234-4300 56989
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