"We are all about efficiency and transparency of our platform in order to maximize the ROI for clients’ marketing dollars. Our Lead Pricing Engine is an example of how we stay true to that philosophy...” - CEO, Rocky Foroutan
Orange, CA (PRWEB) September 22, 2011
Lender411.com (http://www.lender411.com/ ), a unique online community that connects consumers with qualified mortgage professionals, today announced the launch of its new “Lead Scoring Engine.” This is an innovative addition to the company’s lead generation platform which measures the quality of its internet mortgage leads in real-time and on the fly, thereby enhancing their overall value. By pricing mortgage leads based on their quality, Lender411 is able to level the playing field and make its leads available to more mortgage professionals while maximizing the ROI for its lead clients.
Measuring lead quality has always been a challenge for both buyers and sellers of internet leads. On one hand, lead buyers are either kept in the dark not knowing what quality of lead they would be getting, or have to pay handsomely to set up additional filters. On the other hand, lead sellers have had a high “lead return” ratio because most leads are not priced correctly and hence cause dissatisfaction for the buyers. Lender411 has solved this problem with its Lead Scoring Engine creating more transparency throughout the whole process.
"We were already aware of the issue of “lead quality vs. lead pricing”, but the more we talked to our customers the more we realized the urgency of the need for a solution to the problem," said Rocky Foroutan, CEO and founder of Lender411.com. "We are all about efficiency and transparency of our platform in order to maximize the ROI for clients’ marketing dollars. Our Lead Pricing Engine is an example of how we stay true to that philosophy and make sure our customers’ needs are met.”
Lender411.com is a market leader in the internet mortgage leads and offers a reliable platform for lenders to promote their services and connect with prospective clients on a local and national level. Lender411.com has already established a significant nationwide presence and continues to grow rapidly.
Founded in 2006, Lender411.com is an online community connecting consumers shopping for home financing options with qualified mortgage and real estate professionals. The site provides an open and transparent platform where consumers can tap into a trusted network of mortgage professionals and seek expert advice and assistance in choosing the right loan. Lender411.com’s innovative technology has defined new best practices standards for the online lead generation industry. For more information and an exploration of all services and resources offered, visit http://www.lender411. com.
Tel: 888-377-1265 x11
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