Redwood Shores, CA (PRWEB) September 23, 2011
Rocket Fuel Inc., the leading real-time ad targeting company, today announced that company President Richard Frankel will join a panel presentation at OMMA Global 2011 to be held September 26–27, 2011 at the New York Marriott Marquis.
Frankel will join the panel “Ad Networks: Dead or Dying or Poised for a Rebirth” to be held on Tuesday September 27 at 4:45 pm. He will join participants from Burnham Marketing, ChoiceStream, Casale Media, AdMeld, and MediaCom/Group M to discuss the future of ad networks in this age of real-time bidding platforms, DSPs, ad exchanges and private exchanges.
Rocket Fuel’s patent-pending audience targeting platform combines behavioral, contextual, geographic, demographic, and other data analytics techniques to yield results far more powerful than any other ad targeting method could on its own. During the panel, Richard will share examples in successful real-time targeting from leading brand advertisers that use Rocket Fuel to achieve both brand and performance goals.
About Rocket Fuel:
Rocket Fuel is a real-time ad targeting company that transforms digital media buys into self-optimizing engines that learn in real time, delivering great campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals. Over 400 of the world’s leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, DoubleClick, Salesforce.com, and NASA, Rocket Fuel is based in Redwood Shores, California, and has offices in eight cities worldwide including New York and London. For more information on why campaigns run better on Rocket Fuel, visit http://www.rocketfuel.com.