“Being in Beijing reinforces that our market has been global and education on search marketing and its impact to the overall marketing mix remains our highest priority in driving continued value for marketers."
Wakefield, MA (PRWEB) September 26, 2011
SEMPO chairman Jeffrey Pruitt provided the keynote address for the Interactive Marketing breakout session at the Baidu World Conference in Beijing, China, on September 2, 2011. Pruitt is CEO of ethology and a founding partner and CEO of Tallwave. His address, "The Role of Search in Branding and Integrated Marketing,” was translated by Michael Y. Xu, SVP, Beijing Gridsum Technology Co., Ltd. and member of the SEMPO Board of Directors.
"Baidu is a great partner of SEMPO and the opportunity to keynote their interactive sessions has been a great experience,” said Pruitt. “Being in Beijing reinforces that our market has been global and education on search marketing and its impact to the overall marketing mix remains our highest priority in driving continued value for marketers."
The Baidu World Conference is hosted annually by Baidu.com, Inc., the world’s largest Chinese language website. International branding and marketing experts, business leaders, economists and industry analysts come together at the conference to exchange ideas on the latest trends in new media.
At the conference, SEMPO joined the Internet Society of the China Government in presenting winners of the Baidu SEM Awards. Xu chaired the awards committee on behalf of SEMPO.
With more than 500 million netizens, Baidu is one of the most valuable channels for online conversion, and now holds over 80% of the search market share in China. The goal of the Baidu SEM Awards is to build an eco-system for the search marketing industry, generate awareness and establish thought leadership. Holding an award for PPC is a milestone for search marketing in China, and is the first such award since Baidu was established at 2000.
Pruitt presented the following awards:
Gold Medal of the Year: L’Oreal Paris, international movie star promotion at Cannes which integrated with their online business to build maximum brand awareness. The CTR of their branding zone has grown more than 60%.
Silver Medal of the Year: Samsung, for outstanding performance with a series of annual PPC Campaigns to cover their products. As a result, their total CTR increased 16%; CPC decreased 34% and CPA decreased 39%.
Bronze Medal of the Year: Mazda, for integrating TV commercials with US Gold Medal winner Michael Phelps with their online marketing to maximize their exposure and brand awareness.
SEMPO is a global non-profit organization serving the search marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Google, American Express Open SearchManager, and Baidu, and supported through partnerships with SMX, SES, OMS, MediaPost and GroupM Search. For more information or to join the organization, visit http://www.SEMPO.org.