LOS ALTOS, CA (PRWEB) September 26, 2011
ThreatMetrix™, the fastest growing provider of cloud-based fraud prevention solutions that do not require personally identifiable information (PII), today announced results of a joint study with The Ponemon Institute, “Mobile Payments & Online Shopping Survey of U.S. Consumers.” The survey, which looked at U.S. consumers who self-reported they are active users of the Internet, revealed that only 21% feel they are completely protected against fraudsters when conducting mobile banking activities.
For purposes of the survey, mobile banking was defined as “…a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a smartphone or tablet.” The majority of respondents (46%) feel somewhat, but not completely protected from fraud in this channel, with 23% reporting they do not feel protected at all. An additional 10% are still unsure about the level of fraud prevention measures surrounding mobile banking.
“Mobile banking is still a very new strategy for consumers and banks alike,” said Bert Rankin, vice president of marketing, ThreatMetrix. “The big question here is how banks can overcome this barrier to mobile adoption, and enable consumers to feel more secure when conducting transactions from their smartphone. While our survey results showed that many consumers found this functionality to be convenient, the overwhelming majority are still hesitant about mobile banking.”
According to the survey results, only 29% of consumers said they have indeed conducted mobile banking. Of those who have used mobile banking, half reported they did so out of convenience. Of those who expressed they have not used a mobile device for banking purposes, the same percentage (51%) cited it was because of diminished security. Twenty-three percent indicated that privacy concerns inhibited their use of mobile banking.
“Mobile, in particular, is difficult to protect from fraud,” said Julie Conroy McNelley, senior fraud and risk analyst at the Aite Group. “With around 4,000 different device types to secure, it’s often a daunting task. On top of that, few consumers are using anti-virus or anti-spyware software on their mobile devices. Mobile, just like more traditional e-commerce transactions from a desktop, has the potential to become a hotbed for fraud.”
Along with mobile banking, mobile payments still have a long way to go for widespread adoption, according to survey results. In the survey, a mobile payment – sometimes known as a mobile wallet -- was defined as “an alternative payment method. Instead of paying with cash, check or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods. Sixty-percent of surveyed consumers have never made a mobile payment, despite the fact that the majority own a smartphone.
However, eighty-four percent of consumers indicated that it is “important” or “very important” for online payment service providers to express a commitment to protect them against fraud and other abuses – especially in the mobile channel.
“Many of today’s payment providers have yet to fully embrace and promote their fraud prevention strategies,” said Rankin. “This is reflected in consumer preference to use either credit cards or PayPal when making a mobile payment today, as these payment methods are most familiar to consumers.” Sixty-one percent of survey respondents said they prefer PayPal, with 53% indicating a preference for just using a credit card. “Other payment processors like Google Wallet and CheckFree should be aware that fraud is a very real concern and often a barrier to consumers using these services when shopping from a mobile device.”
For a free Executive Research Summary of the "Mobile Payments & Online Shopping Survey of U.S. Consumers" download it here. Other topics covered in the survey include online spending intentions and fraud outlook for Cyber Monday and the upcoming holidays, as well as findings around social media and government-related payments.
About Ponemon Institute
The Ponemon Institute© is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organizations in a variety of industries. For more information, visit http://www.ponemon.org.
ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix Cloud-Based Fraud Prevention Platform, incorporating ThreatMetrix SmartID™ cookieless device identification, provides online businesses with the ability to protect themselves and their customers by verifying new accounts, authorizing payments and transactions and authenticaticating user logins in real-time. Online businesses can deploy the ThreatMetrix Cloud-based Fraud Prevention Platform , which does not rely on personally identifiable information (PII), for traditional online activity via a personal computer as well as for mobile and tablet devices. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit http://www.threatmetrix.com or call 1-650-625-1451.
© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, the ThreatMetrix Cloud-Based Fraud Prevention Platform, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.