World Rugby Shop and All Blacks Partner to Support Christchurch

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Christchurch Relief Polo raises funds to support earthquake victims.

On February 22, 2011, the world was shocked by news of the Christchurch, New Zealand earthquake. The timing of the 6.3-magnitude quake could not have come at a worse time. It struck at lunchtime in New Zealand when office buildings were full and streets were packed. As a result, hundreds were injured and the damage was estimated to be in billions of dollars.

With the combined efforts of the iRB, adidas and the New Zealand All Blacks, World Rugby Shop is raising funds for the rebuilding efforts with the sale of the All Blacks 2011 Rugby World Cup Christchurch Relief Polo. 100% of the proceeds will be donated directly to Christchurch Relief via The Red Cross and The American New Zealand Association, Inc. (ANZA), which is an organization that funds educational programs for youth and schools in New Zealand.

Purchasing this polo allows rugby fans around the world to help the people affected by the deadly earthquake and provides a substantial and meaningful way to support one another no matter where they live or where the need is.

Bernard Frei, CEO of World Rugby Shop, said, “The Rugby family is a community. New Zealand has been a magnificent contributor to the Rugby family over the years and it is right that we all get involved to do our part to support Christchurch, now. America is a wonderful, giving nation and the level on interest in helping out has been incredible. I’m glad that the iRB, All Blacks, adidas and World Rugby Shop were able to help to get this initiative off the ground. I’d also like to thank our World Rugby Shop customers who have been unflinching in their support of the global rugby community over the years”.

In the past, through similar disaster relief fundraisers, World Rugby Shop has raised funds for Hurricane Katrina victims, Haitian citizens and the people of Chile and Japan, contributing a total of more than $450,000.

If you would like to purchase your All Blacks Rugby World Cup Christchurch Relief Polo, please visit

If you would like more information about this topic, or to speak with Kristin Harlan, email kharlan(at)365-inc(dot)com, or call 205-323-3755.


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