The National Apartment Association’s First Apartment Revenue Management Conference Held in Scottsdale AZ

Share Article and other sponsors rally the multi-family industry’s hot topic., developer of, joined with other multi-family industry sponsors to support the first Apartment Revenue Management Conference in Scottsdale, AZ last week. The concept of having a computer program analyze and recommend pricing is not a new idea: the casino, hotel, airline, and rental car industries have been utilizing this technology for some time. However, computerized revenue management is relatively new to the apartment business. It has become such a focus of interest that the National Apartment Association and Joshua Tree Internet Media, LLC have teamed up to present an educational conference dedicated entirely to revenue management.

30 speakers from leaders in the apartment industry were spearheaded by Robert Cross, the “Guru of Revenue Management” as quoted by the Wall Street Journal. Mr. Cross, Chairman and CEO of Revenue Analytics has been instrumental in advancing industry leading revenue management capabilities to General Motors, Marriott International and InterContinental Hotels Group. He is also the author of the New York Time Business Best Seller, “Revenue Management: Hard Core Tactics for Market Domination.”

Seminar subjects addressed creating new demand, pricing tactics, parallel sectors, amenity assessment, benchmarking, specialty housing, lifecycle optimization, renewals and an interactive session on strategies with Robert Cross.

Becca Wilson, President and CEO of, developer of said, “We are so pleased that the apartment industry has recognized the need for such sophisticated revenue building tools. compliments and integrates the pricing initiatives of revenue management systems by compiling and analyzing precise competitive marketing data and it also helps train researchers to polish their pricing skills. Many of our subscribers are trailblazers in revenue management. The conference was a great success, the accommodations were wonderful: as always anticipated from the industry professionals at Joshua Tree and NAA.”

About Market Intelligence Tool is a market intelligence tool that creates an apartment market analysis in just a few steps. It identifies competition, features, amenities, and pricing criteria to automatically generate a survey, occupancy report and comparison study. It computes square foot rates, net effective rent calculations, rent comparisons and floor plan pricing comparison. Additionally, it automatically stores survey histories and produces advanced graphing and detailed trend reporting. Subscribers include Lincoln Property Company, Forest City Management, ZRS Management and Cottonwood Capital.

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Established in 2000, has offices located in Tulsa, Dallas and Houston. The company has been distinguished as one of the Leading Web Designers of the south and central regions for four consecutive years by Goldline Research. It has been recognized in Forbes and Entrepreneur magazines. offers a wide selection of professional services including web design and development, touch-screen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. They provide branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming. The company has developed CRM (customer relationship management) products and lead generation tools that allow clients to better manage and convert leads to leases and sales branded under , , , and provides web-based prospecting, marketing, advertising management, and support services. Request additional information at:

The company represents a collective seventy years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals.

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Becca Wilson
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