Invoke Solutions Releases 2011 Annual Holiday Shopping Report

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Results from a recent study among consumers shed light on how Americans intend to celebrate and shop this holiday season.

Invoke Solutions recently conducted one of its ‘Invoke Live!’ research studies with 110 American consumers to inform its 2011 Annual Holiday Shopping Report. The study explored how the economy, in general, is impacting the attitudes, perceptions, and behaviors of consumers surrounding the upcoming holiday season.

The 2011 Annual Holiday Shopping study was led by Wayne Goodreau, Director/Senior Researcher at Invoke, who will be blogging key insights from the study over the coming weeks. With a focus on holiday planning, travel, spending, and trends in gift giving, the study’s findings offer insights to marketers and researchers looking to gauge consumer sentiment and planned behavior around the upcoming holiday season. Goodreau commented “With Halloween not even in many people’s sightline, it may seem early to be talking about the winter holidays. But, as many of us know, especially those in the consumer packaged goods and retail industries, planning for this all-too important shopping season is already starting, or started, for some.”

About Invoke Solutions. Inc.
Invoke Solutions is a respected leader in technology led marketing research that combines professional expertise with proprietary technologies to enable industry leaders to make fast, effective decisions about their products, communications, and customer strategies. ‘Invoke Live!’ utilizes the Invoke Live research platform to dig deep into consumer insights on a broad range of subjects for the benefit of the research community. http://www.invoke.com

The 2011 Annual Holiday Shopping Report can be downloaded at: http://www.invoke.com/insights/invoke-live

Contact:
Invoke Solutions
781-810-2744
Kate Weir, VP of Business Development & Marketing
Kate(dot)Weir(at)invoke(dot)com

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Basil Bennett
Invoke Solutions
781.810.2704
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Nancy Wellott
Invoke Solutions
781.810.2702
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