Discovering your hidden “it factor” is the premise of an intensive three-day, sold out “Instant Celebrity Academy” to be held September 25-28 at the Rancho Bernardo Inn and Spa.
San Diego, CA (PRWEB) September 26, 2011
In Hollywood where everyone is an aspiring star, the ones who make it possess that elusive “it factor.” In the working world, your brand is the face, the personality, the voice of your business. It’s your charisma, that elusive “it” quality that sets you apart from all the rest. Discovering your hidden “it factor” is the premise of an intensive three-day, sold out “Instant Celebrity Academy” to be held September 25-28 at the Rancho Bernardo Inn and Spa.
“American Idol judge, Simon Cowell, periodically remarks about the "it factor” when assessing contestants. It seems to be one of those nebulous, undefined and subjective attributes one either has or doesn't have. And it falls into the category of you-know-it-when-you-see-it. He's right. You do know it when you see it. But sometimes you need a little help in finding it, and that’s where we come in,” said co-founder of Instant Celebrity Academy Kristen White.
“Our exclusive group of 15 Academy attendees in Rancho Bernardo are very successful Boomers mostly over 40-years-old; authors, speakers, doctors, lawyers, scientists, entrepreneurs. They know they have a message to offer others and inside they have a calling to be a transformational force. They’re ready to break through their barriers and unleash their ‘it factor.’ We show them how to do it in three days,” White said, who is also a celebrity media coach, former NBC and ABC-TV on-air news anchor/reporter, radio talk show host, speaker and author.
“Age and experience are big advantages for someone over 40. We highlight those assets and show them how to market those strengths. During the rigorous three days, we’ll reinvent their professional image, give them an entire new look, innovative marketing ideas and a new ‘celebrity expert’ brand. We’ll transform, polish and ready each one of them for the media spotlight, should the need arise.”
“We’ll teach them how to prepare a video business card, or how to tell people what they do in 30 seconds or less, and we’ll test their message in a stopwatch exercise against the clock,” said White.
“The New York Times reported in a recent survey, 81 percent of people believe they have a book in them…and should write it. If you do the math, that represents over 200 million people in the U.S. who want to write a book in their lifetime! No wonder self-publishing is thriving as never before! Our Academy shows these people how to stand out by embracing both traditional and social media to get noticed,” said White.
Academy participants will also undergo an on-camera interview for the ‘Shotgun Show” created by Host Carlo Lombardo, private video studio time with professional videographers who have filmed author Stephanie Meyer, the Dali Lama and Nelson Mandela. Also, participants will receive marketing training from Social Media Expert Georgia McCabe, ePublishing techniques with Greg Voisen, creator of “Wiseology” and multimedia books.
Instant Celebrity Academy participants will also receive:
Professional video tapings of themselves suitable for broadcast;
Professional still photographs of themselves for press kits;
Daily Hollywood celebrity make-up and hair design;
Media coaching and publicity training;
A walk-through of how to handle and on-camera interview with the media;
A 60-minute private personal brand and Intuitive Business Design pre-event session with Kristen White;
A social media sizzle strategy session, with the creation of an on-site “Done-for-You” personal branded Facebook Fan page.
White has plans for additional Instant Celebrity Academy classes February 7th-9th in 2012, June 5th-7th, 2012 in San Diego at the Rancho Bernardo Inn in San Diego, CA. Additional information about Instant Celebrity Academy can be found online at http://www.instantcelebrityacademy.com.
Kristen White, is co-creator of Instant Celebrity Success, a national and local media coach, author, international radio host and Intuitive Business Designer. White supports her clients with more than a decade of experience as an award-winning television journalist and news anchor. She has interviewed politicians, Hollywood celebrities, professional athletes and rock stars. As the host of the popular “Reporting Live From the Universe with Kristen White” on Vivid Life Radio, she has featured more than 140 best-selling authors and personal growth experts.
White’s signature system, Find the Money in Your Message, helps authors, speakers, coaches and entrepreneurs use the latest web-based media to breakthrough and establish Celebrity Expert Status that results in creating a 6-7 figure ATM machine for their business. White is the founder of http://www.IntuitiveOnlineMarketing.com.
MEDIA OPPORTUNITY (video and still photos):
Tuesday, September 26 – 11 am – 1:30 pm
Rancho Bernardo Inn and Spa – Academy participants will undergo Hollywood make-up transformations, interview video taping, and stop watch exercise to tell their story in 30 seconds or less!
FOR MORE INFORMATION CONTACT – Susie Dowdy, National Publicist, 480-656-8836, or sdowdy(at)mediaentertainment(dot)biz