Argus Insights Introduces Consumer Innovation Analytics

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World’s First User-Driven Product Innovation Analytics Platform For Consumer Products with On-Demand Competitive Landscapes

Argus Insights, Inc., the leader in user-driven product insights, today announced the introduction of Consumer Innovation Analytics (CIA), a web-based analytics platform designed to improve the product innovation cycle. Designed with product marketing and development communities in mind, CIA provides competitive landscapes and the ability to drill down to the product detail. Each community can use CIA to assess the impact of features, planning, and marketing on product reception.

Argus Insights CIA derives its data from millions of consumer reviews shared in social media. It then transforms the raw data into meaningful insights that highlight how delighted or disappointed the market is with a product release. These insights are presented in simple visualizations that enable product innovators to understand how the market is responding to their release and why. From CMO to product manager to marcom and market intelligence professional, Argus Insights CIA aligns all marketing functions with actionable product experience metrics.

“Users are quick to provide feedback about their delight and disappointment in their product experiences,” said John Feland, Argus Insights CEO and Founder. “As product expectations change rapidly in the marketplace, this level and frequency of feedback can be valuable to the entire product lifecycle. CIA provides a real-time view of Experience Equity that speaks to each level of a CMO’s organization.”

The Argus Insights CIA web-based platform is available today by subscription. Learn more by registering for the free webinar “Delight or Die. Does Your Product Only Satisfy?” to be held on September 29, 2011, 10:00 A.M. PST. Argus Insights CEO and founder, John Feland, will share key insights for products in the tablet category as reported in the CIA platform. Please register on

About Argus Insights
Argus Insights, the leader in user-driven product insights, provides product-specific metrics to help designers deliver products that resonate with consumers. By harnessing thousands of user experience reviews available in social media, Argus delivers insights that keep companies stay ahead of current expectations of the marketplace. It’s flagship product, Consumer Innovation Analytics (CIA), provides real-time product-level data and competitive landscapes in an easy-to-understand web-based interface. The company was founded in 2009 based on Stanford PhD research by CEO John Feland. Argus Insights is privately held and located in Los Gatos, Calif. For more information, visit and follow @argusinsights on Twitter.

Press contact:
Robyn Palmer
1-877-992-7847 x10


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