American Pearl Adds Shop By Model Functionality to it's Website

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American Pearl teamed up with Ford Models and adds Shop By Model functionality to it's website.

AmericanPearl.com, the Internet's Largest pearl supplier is introducing a fascinating new way for consumers to shop for pearls online. They are calling this buying experience Shop By Model. Buying the right pearl jewelry online is always a challenge as consumers, especially men buying a special gift for their loved ones without actually seeing it, are faced with the challenge of trying to figure out exactly what the pearls will actually look like on her. Unlike other gems that are mined and cut, pearls are organic; that is originating form a living animal. Therefore, each pearl has its own special unique look and feel that is easier to appreciate and understand shown on a person.

Whether looking for natural color Tahitian Pearls, the classic white Akoya pearls that one would find at a finer jewelry store, South Sea Pearls of the large white variety, or freshwater pearls whose colors and shapes are known to be unusual, American Pearl has a Shop By Model gallery that can help you select the pearl necklace, earring, pendant, bracelet or ring and see it beautifully displayed on one of our models. In addition to seeing the different colors such as the vibrant peacock Tahitian pearls or the super saturated golden south sea pearls, AmericanPearl.com's Akoya Pearl Necklace gallery features the same model wearing every Japanese Akoya Cultured Pearl Necklace size so one can quickly and easily do a visual comparison without driving to their local jewelry store or giving away a surprise by having to bring her into the buying process by actually trying the pearl jewelry on her.

AmericanPearl.com also teamed up with Ford Models, the world's most renowned agency for jewelry and hired their top talent to feature the pearls on its award winning website. Seeing the nuances in pearl color, size, shape and length on an array of different models can assist pearl buying consumers in their hunt for that perfect gift. Not only does Shop By Model feature different pearl products on models, but there are several models featuring the product. Shop By Model takes the guesswork out of pearl shopping and brings the pearl buying experience into focus.

Shop By Model features a representation of products from all of AmericanPearl.com's product categories and price ranges. From pearl rings, and pearl collar necklaces to unusual large size White South Sea pearls you'll find the classic items presented next to unusual pearls so you can really understand this line of pearl jewelry more easily. To quote of one the customers who tested Shop By Model, "Seeing the actual pearls you are thinking about buying on a real person makes a world of difference. The models really add another needed dimension to jewelry e-commerce shopping where people are usually product only focused and forget that someone is actually gong to be wearing it. Great job American Pearl!"

AmericanPearl.com has long been concerned with advancing the e-commerce jewelry buying experience with its website that has been online for over a decade and a half. Other innovations in e-commerce developed by AmericanPearl.com have been 3D Pearls where consumers can view an animated movie of a pearl or diamond ring in far greater detail than they could from a series of still shots. Consumers are invited to submit their ring designs to AmericanPearl.com's jewelry designer. In turn, American Pearl returns an animated movie of their proposed ring, based on a CAD/CAM model for approval, before investing in their new jewelry.

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Jeff Kreindler
americanpearl.com
1(212) 764-1845
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