EmPower Research and SCG:QI Respond to Growing Interest in Media Research in the Middle East; Ink Strategic Partnership

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Clients in the Middle East and Northern Africa region to benefit from EmPower Research's leadership in the media research space and SCG:QI's valuable local market knowledge.

New York-based media and business research leader EmPower Research and SCG:QI, a part of Dubai-based global strategic advisory firm Strategic Communications Group (SCG), have announced a strategic partnership to provide cutting-edge Media Listening and Learning solutions to clients in the Middle East and Northern Africa (MENA) Region.

“In the past year, we have witnessed a shift in mindset from both Government and Corporate sectors in the MENA region towards Social Media listening and learning. Clients have now realized the power of Social Media and its ability to influence people on a wide range of topics - from politics to brands,” said Shoma Bakre, Managing Partner, EmPower Research.

“SCG:QI understands the unique needs of the region, and brings its regional expertise and sales network to this partnership. We are delighted to partner with them and help clients in this region harness traditional, social and broadcast media to understand and engage with their stakeholders proactively, and efficiently.”

According to Othman Al Omeir, Chairman of SCG, “The timing of this partnership couldn’t have been better. There is a media explosion in the MENA region. More and more clients today understand the need to listen and learn from all types of media. EmPower Research’s leadership and track record in this space, coupled with SCG’s valuable local market knowledge lends to this partnership a symbol of trust and expertise that clients look for.”

Khalid Omar, Managing Director of SCG said, “EmPower Research’s experience in both Traditional and Social Media monitoring, supporting multiple languages, augurs well for SCG’s clients as they can now work with a single agency for their consolidated media monitoring and measurement needs. Also, marketers in the region can make better decisions about their products and brands owing to EmPower Research’s leadership in Social Media research and insightful analytics.”

About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients’ needs.
EmPower Research was named as a Listening Services Partner in Forrester Research’s 2011 Listening Platform Landscape Report.
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Sanjay Kirimanjeshwar

About SCG:QI    

SCG:QI is an integrated media analysis and solutions company, based in Dubai, UAE. We analyze the volume of buzz on social and conventional media so that our clients get to know the perceptions of their stakeholders. Our analytical solutions span global and regional media with capability to handle conversations in over 30 different languages.

We are also engaged in data analytics. We analyze voluminous data that our clients have maintained over the years to find trends and valuable business solutions. Gaming has become a powerful tool for engagement with consumers and people. We give creative solutions for brand and social engagement through gaming.

SCG:QI is part of Strategic Communications Group, a global strategic advisory company having offices in Dubai, Canada and Singapore.

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Sanjay Deshmukh


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