E-Roundtable Focuses on 10 Marketing Actions to Impact 2011 Sales; Participating Focus Experts Include PointClear’s Dan McDade

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Four Focus experts will discuss Ten Actions Marketing Should Take RIGHT NOW! during a live online event on Thursday, Oct. 4 at 2:00 p.m. EDT. The teleconference will include insights by B2B marketing & sales thought leaders Ardath Albee, CEO, Marketing Interactions; Ginger Conlon, editorial director, 1to1 Media; Billy Mitchell, president & senior creative director, MLT Creative; and Dan McDade, president & CEO, PointClear. Registration is open to those interested in driving marketing results in the last three months of the year, and in poising their organizations for success in 2012.

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Dan McDade, CEO & Founder, PointClear and Author, "The Truth About Leads"

“Our influential roundtable of thought leaders will discuss topics ranging from how to create contagious content to change how your company is viewed, to innovative ways to get core messages to market," said PointClear's Dan McDade, the group moderator.

Four Focus experts will discuss Ten Actions Marketing Should Take RIGHT NOW! during a live online event on Thursday, Oct. 4 at 2:00 p.m. EDT. The teleconference will include insights by B2B marketing & sales thought leaders Ardath Albee, CEO, Marketing Interactions; Ginger Conlon, editorial director, 1to1 Media; Billy Mitchell, president & senior creative director, MLT Creative; and Dan McDade, president & CEO, PointClear.

Registration for the Ten Actions event is open to those interested in driving marketing results in the last three months of the year, and in poising their organizations for success in 2012.

“We have assembled an influential roundtable of thought leaders,” said PointClear’s McDade, the group’s moderator. “Our interactive discussion will include topics ranging from how to create contagious content to change how your company is viewed, to innovative ways for getting core messages to market.”

Experts will provide detailed how-tos about must-do actions marketers should take now to impact 2011 results and prepare for 2012. Collectively they will share tangible actions learned on the front lines of marketing, working with scores of companies to achieve marketing, sales and revenue goals.

Additional discussion topics include:

  •     Using marketing—effectively
  •     Deploying leads—gracefully
  •     Thinking yourself into action vs. acting yourself into thinking
  •     Assessing your own service providers’ passion for results

About Focus
Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets. Interested professionals can connect with the Focus experts via an innovative, near-instant Q&A platform; through in-depth, authoritative research published by experts; and by attending events including roundtables, webcasts and summits. Millions of Focus followers personalize information received by topic or expert. Focus is easy to use and freely available to anyone who wants help making better business decisions. For additional information visit http://www.focus.com.

About PointClear
PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies more predictable forecasts and more sales success. Founder, president & CEO Dan McDade recently published The Truth About Leads, a practical easy-to-read book for c-level, sales and marketing executives. For additional information visit http://www.pointclear.com or read PointClear’s blog, ViewPoint: The Truth About Lead Generation.

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