Media Alert: Avectra Marketing Executive to Present at Digital East 2011

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DC Area Conference is Forum for Best Practices on Digital Marketing and Business Strategies

WHAT: Avectra executive Larissa Fair is a featured speaker at the second annual Digital East 2011. The event presents over 100 Internet thought leaders and industry insiders sharing the latest best practice strategies in areas such as social media, mobile marketing, ecommerce, online video, online advertising, cloud computing, real-time analytics, Internet entrepreneurship, social commerce and gaming, search marketing, usability and others.

Digital East attracts Internet executives, interactive marketers, senior marketers, entrepreneurs, web strategists, bloggers and investors.

WHO: Larissa Fair, senior marketing manager at Avectra, a developer of web-based association management software (AMS) and social community software, is a featured speaker. Fair is the immediate past president of the Washington D.C. chapter (SMC-DC) of the nationally recognized Social Media Club. Her Twitter handle is @LYF108. Fair’s presentation is a part of the Digital East Social Media Pre-conference Intensive Program and she will be speaking on social media integration, monitoring and measuring ROI on Wednesday, September 28 from 12:15 PM to 1:00 PM.

WHEN: Digital East 2011 runs September 28-29, 2011.

WHERE: The event will be just outside Washington, DC, at the Sheraton Premiere in Tysons Corner, VA. Visit http://www.digitaleast.com for details.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com , or call 800-858-8272.

Contacts:
Patrick Dorsey
Avectra
703.506.7037
pdorsey(at)avectra(dot)com

Matt McCarthy
PAN Communications
617-502-4358
avectra(at)pancomm(dot)com

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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