For all of us at Sutter Home, this is such an important initiative. It’s personal. When we say ‘Until a cure is found, there’s Sutter Home for Hope’ we really mean it. We’re committed to helping find a cure.
St. Helena, CA (PRWEB) September 27, 2011
Sutter Home wine has always been part of celebrations big and small. This year, the company is preparing to celebrate something really special—the 10th anniversary of its groundbreaking Sutter Home for Hope program.
One of the first companies to embark on a large-scale campaign promoting breast cancer awareness, Sutter Home launched Sutter Home for Hope in 2001, after one of its owners, Vera Trinchero Torres, was diagnosed with the disease.
Since then, Sutter Home for Hope has helped raise hundreds of thousands of dollars for breast cancer research, treatment and education programs benefiting thousands of families across the country.
“For all of us at Sutter Home, this is such an important initiative. It’s personal. When we say ‘Until a cure is found, there’s Sutter Home for Hope’ we really mean it. We’re committed to helping find a cure,” said Wendy Nyberg, Senior Marketing Director for Sutter Home. “We’re proud of what we’ve accomplished in the last ten years, but we know there’s still a lot to be done. That’s why this anniversary is so important to all of us.”
Year after year, thousands of people all across the country support Sutter Home for Hope—either by taking part in the successful ‘Capsules for Hope’ program, participating in events like Walk for Hope, sharing their personal stories on the Sutter Home for Hope website, hosting “Girls’ Night In” parties to discuss breast cancer awareness, or simply wearing pink Sutter Home for Hope jerseys or ribbons. Sutter Home is adding pink-ribbon art to 5.5 million bottles of its red, white and blush wines. The Sutter Home Facebook page will be dedicated to breast cancer awareness through the month of October.
‘Capsules for Hope’ runs through the end of the year. For every top quality seal on any Sutter Home bottle of wine Sutter Home receives from consumers, the company will donate $1 towards breast cancer research, treatment and education programs.* Consumers who purchase Sutter Home varietals packaged in a screw-cap closure may send in the receipt as a substitute for the capsule seal.
Sutter Home’s support for breast cancer programs during the last decade has helped raise awareness and critical funds that benefit people across the country. Joanne Gomez, a 26-year breast cancer survivor, shared her story on Sutter Home for Hope’s website. “I want to share this one important message to women: early detection and early treatment can save your life. Breast cancer does not mean the end; it’s just a different chapter in your life. Stay positive.”
“If there’s one thing a cancer patient needs, it is hope. We’re glad we can make a difference and look forward to the day when Sutter Home for Hope is no longer necessary,” Ms. Nyberg reiterated. “In the meantime, go pink!”
For more information about Sutter Home for Hope, please visit http://www.SutterHomeForHope.com, or contact Juliana French-Arnold at 707-302-3020 or jfrencharnold(at)tfewines(dot)com.
*Disclaimer: Sutter Home will donate a combined maximum of $100,000 to breast cancer research organizations for the mail-in capsule promotion.
Sutter Home Family Vineyards, America’s #1 premium wine brand, is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 23 brands of wine, including Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie a Deux, and Menage a Trois. The company also imports Angove Family Winemaker wines of Australia, Doña Paula wines of Argentina, and Carmen wines of Chile, and markets and sells the Three Thieves and Joel Gott brands. http://www.tfewines.com http://www.sutterhome.com