PPS Announces the Largest Pricing Event Ever Held in Europe: The 7th Annual PPS European and Global Pricing Conference and Workshops

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In response to increasing demand for pricing expertise worldwide, PPS creates an expanded program for its European & Global Pricing Conference in Barcelona 2011

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Kevin Mitchell President Professional Pricing Society

Experts from around the globe will gather in Barcelona to demonstrate how pricers can improve their company’s pricing to maximise profitability, expand into new markets and thrive despite the challenges of inflation and global recession.

The Professional Pricing Society (PPS), the world's only professional society dedicated to pricing education and training, has announced the official expanded schedule and format for 7th Annual PPS European and Global Pricing Conference and Workshops to be held on 30th November to 2nd December, 2011 at the Princesa Sofia Gran Hotel in Barcelona, Spain.

This extended format, developed in response to increasing demand for pricing expertise and training worldwide, will be the largest pricing education event ever held in Europe and will feature two full days of pricing workshops, breakout sessions in three pricing tracks, keynotes from global pricing leaders and the 2nd Annual Global Pricing for Executives Summit.

“We are thrilled to host the largest European pricing event in PPS history,” says Kevin Mitchell, PPS President. “This year we have put together an outstanding program designed to provide insight on the latest pricing trends and best practices so that pricers around the globe can thrive in the new global economy. Experts from around the globe will gather in Barcelona to demonstrate how pricers can improve their company’s pricing to maximise profitability, expand into new markets and thrive despite the challenges of inflation and global recession.”

The following full-day pricing workshops, led by some of today’s most successful pricing practitioners, will be available on 30th November and 2nd December:

  •     Core Pricing Skills with Mark Billige and James Brown
  •     Maximising Profits with Razor Sharp Pricing Research Insights with Paul Hunt and Tony Hodgson
  •     Implementing Value-Based Pricing & Value Selling in your Organisation: Lessons from Real-Life Cases with Frederik Van Bever and Daniel Soto Zeevaert
  •     Business to Business Pricing: How to Manage Pricing in Volatile Market Environments with Andrea Maessen, PhD and Philip Daus
  •     Pricing Negotiations with Marc Abels and Mar Areosa
  •     Advanced Pricing Skills: Value-Based Pricing Simulation with Dr. Manu Carricano
  •     Unit, Tiered, and Bundled Pricing with Tim Smith

PPS is also proud to announce the 2nd Annual Global Pricing for Executives Summit, an executive level pricing panel designed to give executives an organization-wide view of pricing’s power and effects. Sessions include:

  •     The Role of Pricing as a Change Driver in an Organisation with Kellie Ecker, CPP
  •     Pricing in the World’s Most International Company with Mark James from DHL
  •     Driving Changes Across a Large and Decentralized Organisation to Install a Pricing Function with Frédéric Duhamelle
  •     Developing Strategy and Pricing by Country and Region with Jim Rich, CPP
  •     Setting the Baseline for Global Pricing Visibility and Control: Driving Sales and Deal Effectiveness in an Increasingly Price Transparent Global Market with Raymond J. Almeida

The 7th Annual PPS European and Global Pricing Conference and Workshops also includes a landmark keynote presentation from one of the world’s undisputed pricing leaders, Dr. Klaus Hilleke, CEO of global pricing consultancy Simon-Kucher & Partners. Dr. Hilleke has been a driving force in the establishment of SKP’s presence in the United States and currently heads the company’s Life Sciences division.

The Barcelona conference will also feature breakout sessions in three tracks (Pricing Practitioners, Pricing Experts, Tools and Techniques) to train pricers at every level of proficiency in foundational pricing principles using the latest pricing strategies and research methods. New workshops for pricing professionals interested in Pricing Training or those pursuing their Certified Pricing Professional (CPP) designation, the industry recognized standard for advanced pricing knowledge in the business community, are also included.

"At PPS, we have been supporting the growth of the pricing profession for more than 25 years, and we have boiled it all down into one simple step: connection,” Mitchell continues. “At our Barcelona Conference, we will connect pricers with other practitioners from around the globe who share their pricing passion, and create a forum for growth, education and exchange. With the demand for pricing expertise growing at an unprecedented rate, with notable growth in Europe, there is no better time for pricers to get connected with the growing global pricing community.”

For complete information on the 7th Annual PPS European and Global Pricing Conference and Workshops, or for research and resources related to the profession of pricing, visit the Professional Pricing Society online at http://www.pricingsociety.com/barcelona2011

About Professional Pricing Society

Founded in 1984, the Professional Pricing Society (PPS) serves thousands of members, representing leading industries all over the world. The Society's mission is to nurture a growing community of professionals committed to disseminating pricing expertise throughout the business world. PPS is the only professional organization to offer the Certified Pricing Professional (CPP) program via online courses and live event workshops. Publications distributed to members include an eight-page monthly newsletter and a 36-page quarterly journal. Further, the PPS website (http://www.pricingsociety.com) is a central resource for state-of-the-art pricing knowledge and hosts a job site where professionals can post or review new opportunities in the industry. PPS also maintains a very popular pricing blog and The largest Pricing Group on LinkedIn with more than 5,500 members.

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Fabricio Lopez
Profesional Pricing Society
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