Grohe’s Hope Flows™ Program Teams Up With

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Proceeds from fundraising initiative will go to The Breast Cancer Research Foundation® to help support cancer research.

Everyone knows someone who has been affected by breast cancer,” said GROHE PR of Marketing Tamara Jurgenson. “And breast cancer has deeply affected many in the GROHE family. We are passionate about finding a cure. offers the most efficient and enjoyable online home improvement shopping experience. The Northern California-based company also has a zeal for helping meaningful causes.

And it’s most gratifying when they do both. (No. 80 on Internet Retailer Magazine’s Top 500 List) and its network store have partnered with Grohe to take part in the Hope Flows™ initiative, benefiting The Breast Cancer Research Foundation. The goal, says Grohe’s VP of Marketing Tamara Jurgenson, is to fund a research project for an entire year—which translates into $250,000.

“Everyone knows someone who has been affected by breast cancer,” Jurgenson said. “And breast cancer has deeply affected many in the Grohe family. We are passionate about finding a cure.”

With each purchase of their LadyLux 3 Café or LadyLux3 Plus kitchen faucet, Grohe’s Hope Flows™ program will contribute $25 to BCRF. This amount will help sponsor 30 minutes of research time—hence the initiative’s tagline, “30 Minutes of Research Time, 30 Minutes of Hope.”

Grohe will also donate $10 for every pink Rainshower Icon hand shower sold. These fixtures can be found on and

“Many of the people who sell and buy our product are in the group most impacted by this horrible disease,” Jurgenson said. “BCRF has a singular focus on research and is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.”

The Hope Flows™ initiative launched April 2010 in participating showrooms and will end Oct. 31, 2011. joined the initiative Sept. 19, 2011.

“In addition to purchasing a participating Grohe fixture, anyone can make personal contributions directly to the Hope Flows™ website,” said Kaivan Farahmand, the GROHE brand manager for

The official Hope Flows™ site can be found here.

Headquartered in Chico, Calif., has established itself as an innovator in the online home improvement retail space. creates a unique shopping experience by encouraging customers to visit a diverse range of niche stores within its network. is among the online category leaders in plumbing, lighting, door hardware and ventilation. currently employs more than 250 people and continues to be a pioneer in the home improvement industry. For more information on, visit the company’s corporate site at or its Facebook page at

Contact: Sean Murphy, Public Relations,, smurphy(at)build(dot)com and (800) 375-3403, x476.


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Sean Murphy
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