"We’re also pleased to present dozens of case studies along with links to our infomercials that will give you insight into what it takes to craft winning DRTV."
St. Petersburg, FL (PRWEB) September 27, 2011
Leading customer acquisition agency acquirgy has launched a content area on acquirgy.com that presents broadcast and digital customer acquisition intelligence gleaned from 30+ years of experience. . The IntelCenter includes “Nuts & Bolts” (green papers, executive briefs) , “Millions & Billions” (case studies), “Winner’s Circle” (DRTV creative spots and infomercials), “What We’re Doing,” and “Points of View” (analysis and commentary).
“We’re extremely proud to share what we’ve learned from our 30+ years of offline experience and since 1996 in digital customer acquisition,” said acquirgy President Steven Morvay. “There are a couple of key documents that marketers of products and services should read, based on a decade of multichannel experience,” he said. They are:
#1: The Effect of DRTV on Search Engine Marketing. If you don’t know how to properly allocate web orders from DRTV, you could be cancelling profitable DRTV media placements. Get this Green Paper: http://R1A.acquirgy.net
#2: A Big Idea for Manufacturers That Sell Through Dealers or Retailers. Imagine a multi-channel campaign that gets your resellers jazzed about selling your product. Get this Executive Brief at: http://R1B.acquirgy.net
Irv Brechner, EVP responsible for the IntelCenter, said “We’re also pleased to present dozens of case studies along with links to our infomercials that will give you insight into what it takes to craft winning DRTV.” You can find the cases at: http://R1C.acquirgy.net.
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.