Vocus Launches Premium Version of HARO

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New HARO Premium offers new ways for businesses to stand out from the crowd with their media pitches, while the much-loved free HARO service continues unchanged

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With features including customized publicity alerts and journalist profiles, HARO Premium gives businesses without a lot of time or resources a way to compete like never before

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, launched its Premium version of Help a Reporter Out (HARO) today. Packed with features that make it even easier for businesses to get themselves in front of journalists, the Premium version nonetheless maintains an equal level of opportunity for all users—paying and non-paying—of the 108,000-member crowd sourcing service, which Vocus acquired in 2010.

HARO is an online community that brings reporters and bloggers together with credible sources, including entrepreneurs, business owners and PR professionals, at the critical point in the development of a news story. Journalists and bloggers submit requests for sources for stories they are writing; subscribers respond to relevant requests by email to generate publicity for their business.

“Today, getting in front of the media is harder than ever,” says Peter Shankman, Vice President and Small Business Evangelist at Vocus. “With features including customized publicity alerts and journalist profiles, HARO Premium gives businesses without a lot of time or resources a way to compete like never before.”

Highlights of HARO Premium include:

  •     Publicity Alerts. Get in the media. Customized publicity alerts notify users if a journalist is writing a story for which their business would be a good fit.
  •     Bios. Stand out in the crowd. Users can create a personal biography that will help journalists determine who is a good fit for their story.
  •     SMS Alerts. On the go notifications. Users will have the ability to get text message notifications of incoming publicity opportunities sent directly to their phone.
  •     Head Start Alerts. Take the time to craft a better message. Users can receive publicity alerts early for some extra time to research the journalist and craft a well thought-out response.
  •     Online Search. Never miss another publicity opportunity. Users can go online at their convenience to search available opportunities.
  •     Journalist Details. Know who you’re responding to. Users will now be able to read details about each journalist, in order to create targeted responses depending on specific needs and interests.

“The new features won’t affect those who use the free basic service,” says Shankman. “For example, although premium users can be notified about a query as soon as it hits the system, giving them more time to craft a response, it will not be sent until the query is made public. Everyone stays on a level playing field.”

About Vocus

Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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