Arlington, VA and Lakewood, NJ (PRWEB) September 27, 2011
buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers and QualityBath.com one the premiere internet retailers selling the largest collection of premium brand name bath, hardware, kitchen, and lighting fixtures, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.
QualityBath.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, QualityBath.com increased its order conversion rate by 6.3%. The test was conducted over a multi-week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.
“We are always looking for ways to improve our product offerings, provide the lowest prices and enhance the buyer experience on our website.” said Isaac Perlstein, Head of Web Marketing of QualityBath.com. “25 years of industry experience has taught us the value of creating a confident purchasing environment for our customers and prospective customers. The buySAFE Program has proven to be a valuable addition to our website and the results prove that our customers value the 3-in-1 Guarantee.”
"We value our partnership with QualityBath.com and are pleased with the significant conversion increase such as established company experienced," added Jeff Grass, CEO & President of buySAFE, Inc. "A/B testing is an excellent way for retailers to objectively measure the value of the buySAFE Program and to the gain the knowledge and insights they need to make sound business decisions."
buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
QualityBath.com carries the largest selection of premium brand name bathroom, kitchen and lighting fixtures, including a large selection of bathroom vanities, kitchen faucets and kitchen sinks, Jacuzzi tubs and more. With 25 years of industry experience, QualityBath.com prides itself on its knowledgeable and experienced sales staff and dedication to providing the highest standard of customer service possible. For more information, visit: http://www.QualityBath.com
For Media Contact:
Hans Dreyer, VP
703 778 4445 x 110
Isaac Perlstein, Head of Web Marketing
732 534 8577