Attendees came away with a richer appreciation of the evolving discipline of cross-channel marketing and a practical understanding of best practices across topics ranging from campaign design and delivery to analysis and measurement.
Boston, MA (PRWEB) September 28, 2011
ClickSquared, a global provider of cross-channel marketing software and services, hosted its second annual Cross-Channel Marketing Summit on September 15th in Boston. Kicking off the one-day client summit, acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group – Martha Rogers – presented “Standing Up and Standing Out, Customer Experience Management and Trustability in the Multi-channel Firm.”
Attendees included senior leaders from across the banking, professional sports, travel and hospitality, retail and non-profit industries. Through client case studies shared by The Kraft Sports Group, The Leading Hotels of the World and other sessions, attendees shared ideas and gained deeper insight into how to fully leverage ClickSquared’s cloud marketing software to improve their marketing performance.
“We were thrilled with the turn-out and participation in our second annual Cross-Channel Marketing Summit. Attendees came away with a richer appreciation of the evolving discipline of cross-channel marketing and a practical understanding of best practices across topics ranging from campaign design and delivery to analysis and measurement,” said Wayne Townsend, CEO, ClickSquared.
The Summit also included a preview of ClickSquared’s highly anticipated cloud marketing platform, The Cross-Channel Marketing Hub, which will be officially launched at the Direct Marketing Association’s annual event in early October. The Hub includes an enterprise-class campaign management capability that allows marketers to enjoy the convenience and cost-efficiencies of the cloud. Attendees provided enthusiastic feedback and are looking forward to using The Hub to accelerate their marketing efforts and further improve their marketing results.
ClickSquared is a global provider of cross-channel marketing software and services. With innovative offerings ranging from self-service campaign management to fully managed customer engagement and loyalty programs, ClickSquared’s pioneering cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:
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