PEI (“Photofabrication Engineering Inc.”) Unveils the “Mini-Plaque” for Colleges and Universities to Build Reunion Class Participation -- MIT Sloan Class of 1991 Results

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Photofabrication Engineering, Inc. (“PEI”) launches new “mini-plaque” to facilitate class giving and boost participation rates with a trial at the MIT Sloan School of Management. The Class of 1991 hit a record setting 54% participation record for its 20th Anniversary.

MIT Sloan Class of 1991 "Mini Plaque"

MIT Sloan Class of 1991 "Mini Plaque"

No other class tried a recognition gift, but the Class of 1991 set a participation record of 54% for its 20th anniversary.

Photofabrication Engineering, Inc.'s (“PEI's”)“mini-plaque” is “basically no larger than a business card, yet it contains the last names of nearly 250 classmates from the Sloan School of Management’s Class of 1991 etched in stainless steel,” explains Brook Spaulding, Director of Marketing for PEI and himself a graduate of the Sloan Class of 1991. Adds Daniela Jacobson-Fried, Assistant Director of Reunion and Class Giving at the MIT Sloan School of Management, “no other class tried a recognition gift, but the Class of 1991 set a participation record of 54% for its 20th anniversary which was a record in participation for all classes up to the 40th reunion and it set the 3rd highest participation record for all classes.”

Best practices suggest that an active class agent program, transparency on the use of raised funds, and maintaining strong connections with alumni post-graduation are the best means to achieve high alumni participation rates. “Anecdotal evidence suggests that it is much easier for the giving committee to make their outreach calls when there is a small token of appreciation, but we also found that word-of-mouth tended to spread across classmates and even other classes when the recognition gift is “cool,” or particularly relevant to the class, as in the etched last names for the class of 1991,” says Spaulding.

Leanne Schnitzer, Associate Director of Alummni Relations for the MIT Sloan School of Management, sees potential opportunities as well for the first-year graduating classes as this is often their “first introduction to philanthropy and we find that classes that start strong will finish strong.”

For more information about Photofabrication Engineering, Inc. (“PEI”) and the firm’s “mini-plaque” capabilities and for additional class participation ideas like class business card holders, please call Monique Potter at 1-508-478-2025 x136 (email: mpotter(at)photofabrication(dot)com) or see the short YouTube video. One may also visit http://www.decorativeetching.com.

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Brook Spaulding
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