Retailers need the right price when the consumer is viewing the product, or they lose the sale. Gazaro delivers the highest quality and quantity of price intelligence and we do it faster than anyone else.
Ottawa, ON (PRWEB) September 27, 2011
Gazaro today announced the launch of its Price IQ™ Price Intelligence platform. The suite of Price Intelligence, Price Monitoring and Channel Monitoring solutions enables retailers and manufacturers of durable goods to monitor and analyze real-time market and price information to increase sales and margins, and optimize their product mix and pricing.
Price transparency has turned retail into an increasingly fierce, competitive landscape. According to Deloitte, 2 out every 5 of the estimated 69.5 million smartphone owners in the United States check prices while shopping in store. Traditional retailers face the reality of price smart consumers comparing prices and even making purchases from online retailers and deal finding services while walking through ‘brick and mortar’ stores.
“Retailers now lose customers faster than ever before,” said Alexander Rink, CEO of Gazaro. “They need the right price when the consumer is viewing the product, or they lose the sale. Gazaro delivers the highest quality and quantity of price intelligence data, and we do it faster than anyone else. This enables retailers to right-price their products for increased sales, margins and product mix optimization.”
Retailers leverage Price IQ offerings to increase sales and profitability, optimize product mix through insight-driven pricing decisions and better negotiate with vendors. Manufacturers can utilize Price IQ solutions to understand their relative position to private label and national brands, and to monitor channels and enforce Manufacturer’s Suggested Retail Price (MSRP) and Internet Minimum Advertised Pricing (IMAP) policies.
Some of North America’s top retailers, with over $1 billion in annual revenues leverage Gazaro’s infinitely scalable, cloud-based Price IQ platform, which is built on one of the world’s biggest databases of retail pricing, with over 29 million monitored products, and 1 billion price points increasing at over 7 million daily.
Gazaro increases market transparency and strengthens the connection between shoppers, retailers and brands by continuously monitoring, analyzing and reporting on millions of product price points and providing the most accurate retail market and pricing data. Real-time market, price, channel and competitive intelligence solutions from Gazaro’s PriceIQ™ give retailers and manufacturers unparalleled retail market transparency and provide a strategic competitive advantage through insight-driven pricing decisions that help increase sales and margins, and optimize product mix.