Although video isn't new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level.
Phoenix, AZ (PRWEB) September 26, 2011
The Local Guerrilla Marketing Conference & Expo will be in Phoenix on December 9th-11th. This premier Local Online Marketing Event draws hundreds of local marketers and agency professionals and focuses on education and training in Local Online Marketing. We cover Local Search Marketing (including Video SEO, Mobile, Video E-Mail & Social Media Marketing), Facebook Marketing, local advertising, mobile engagement, online video seo, site optimization and usability. Join us for high-level strategy and keynotes featuring world class experts.
Get Search Smart:
- Learn how search engines rank video seo and optimize yours to out-rank competitors
- Discover new methods of video marketing to keep your brand in front of your customers
- Increase traffic via organic listings and avoid "spam" penalties
- Optimize and rank better with pay-per-click campaigns
- Improve user experience and increase conversions
- Track performance and maximize ROI using free and paid analytics software
- Network with peers and experts to learn the latest tips and trends.
Special Workshops Include: Video SEO
Keynote Speakers: Wendy Stevens CEO of Local Guerrilla Marketing & Blake Goodwin Director of Video SEO for LGM
Specifc Tactics to be covered in this workshop include:
- Title text: You have 99 characters to optimize your title text, so consider your target keywords and any other keywords you may want to rank for, but don't forget including your branding and descriptive text. If you have little chance of getting that top spot, aim for second to boost views by proxy, related videos also get lots of views.
- Description: You have 5,000 characters, which is a lot, so use all that space to write as much about your video as possible. Because user ratings and views play a factor in your search rankings within YouTube (and therefore Google), make sure to ask for people to rank your video, but also share and embed your video.
- Tags: Useful for search terms you use in your title text and description, including names and branding.
- Broadcasting and sharing options:
- Privacy: Most marketers may set videos to private while working on them prior to an official launch date or campaign, just don't forget to later set them to public.
- Comments: It's up to you whether you want to enable comments. Just remember: if you disable commenting, users will go elsewhere to talk about your video, your brand, or your message.
- Video responses: These help boost views because they are automatically linked to your original.
- Ratings: These have a direct impact on your rankings, so make sure you set this to "yes."
- Embedding: Blogs and social media shares really boost views, and help your message get to new audiences outside of YouTube, it's a good idea to keep this enabled.
- Syndication: Again, anything to boost your views will help your video rank higher in YouTube and Google, so keep this enabled.
- Getting views:
- YouTube considers a video "viewed" after eight seconds of runtime, so make sure your video has enough "pull" to get you past that hump.
- Embedding it in your company blog or on product pages can boost video views and encourage discovery.
- Post your videos to your Facebook channel.
- Encourage others to share your video on social media platforms within the video itself by asking people to share it in your video itself and in the description.
- Seed your videos on bookmarking and listing sites.
- Distribute links to your videos in press releases and embed them in social media releases.
- Promote views of your video by buying them through Google AdWords.
- Chunk your videos into smaller parts and link them all together using playlists.
- Getting ratings:
- Rank your own video -- I'll never tell.
- Encourage others to rank your video by asking for it within your video, description, etc.
If you don't have the technical resources, infrastructure, or budget to host your own video, YouTube is the best way to get great SEO results for your videos, so ensure you do everything you can to maximize views, ratings, and influence.
Optimizing Hosted Video for SEO
Optimizing hosted video isn't unlike optimizing video for YouTube. However, there aren't hard and fast rules that can be formulated in a handy checklist with specific instructions on fields to use, maximum character counts, and other tidbits of tribal knowledge.
Not much has changed with respect to optimizing hosted videos; it's a lot like optimizing normal web pages. Consider the three main tenets of organic search success:
- Delivery: Accessibility, geo-gating, speed, video sitemaps, media RSS, multiple formats such as HTML5 vs. Flash vs. Silverlight, iTunes and iPod/iPad-friendly video types, etc.
- Content is king: Organization of player code should be as good as a well-optimized web page, relevance is still important, use meta data wisely, user experience (especially from organic search) should be paramount.
- Links: Encourage sharing, allow embedding, watermark your video, submit video to video-specific engines, seed lists, and bookmarking sites.
Although video isn't new to the web, many marketers and businesses fail to make the best use of tools and social networks that will take their video and SEO results to the next level. If you're going to invest time and money in boosting your SEO efforts this year, do yourself a favor and start considering video in your marketing mix. Join Local Guerrilla Marketing for this special weekend of education. You'll be glad you did.