Poptropica, Virtual World for Kids, Hires Licensing Executive Pamela Dixon

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New Business Development Director to Manage Poptropica's Growing Line of Licenses

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Pamela brings the wisdom, network of industry connections and diverse experience necessary for us to continue to grow and manage the Poptropica brand while realizing our long-term vision for publishing engaging content for kids in a safe, online world.

Poptropica announced today that licensing executive Pamela Dixon has joined the popular virtual world for kids as business development director. In her new role, Dixon will manage Poptropica's growing line of licenses, including those assigned to Penguin, Jazwares, Hardee's and Carl Jr's.

Dixon brings more than 20 years of experience in the development of licensing, marketing and revenue strategies for global brands to the virtual world for kids ages eight to 12. Most recently, she was executive director with Peanuts Worldwide, the licensing company that represents brands such as Charles Schulz's Peanuts. There she was responsible for brands including Fancy Nancy, Iron Chef America, Goodnight Moon, The Deadliest Catch and brands owned by Hallmark and A&E Television Networks.

As vice president for global licensing at Marc Brown Studios, she directed the growth and global revenue of "Arthur & Friends." Dixon also spent more than a decade with The Walt Disney Company, where she managed major licensing partners in book publishing, including Golden Books Sight & Sound, Publications International and Grolier.

"In four years, Poptropica has seen incredible growth in the number of kids worldwide who have fun exploring its challenging, story-based adventures and, as a result, explosive growth in its image as a global brand, " said Jess M. Brallier, publisher of Poptropica. "As a member of our team, Pamela brings the wisdom, network of industry connections and diverse experience necessary for us to continue to grow and manage the Poptropica brand while realizing our long-term vision for publishing engaging content for kids in a safe, online world."

Just last month Poptropica announced an all-new line of Poptropica toys manufactured by Jazwares, Inc. The sets of plush figures, three and six inch action figures and playsets are now available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/Poptropica.

Since the virtual world's launch in 2007, more than 180 million kids worldwide have experienced the spirit of adventure and discovery found by exploring the many Poptropica Islands. Players come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

To learn more about Poptropica licensing opportunities:
Pamela Dixon, 203.864.5277, pamela.dixon(at)pearson(dot)com

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica’s engaging quests, stories and games. Kids create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

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Lisa Wolfe
L. Wolfe Communications
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