PlayerSoft Technologies and Thunder Valley Casino Resort Announce Launch of Mobile Enrollment - Mobile Players Club Sign up System on the Apple iPod Touch

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PlayerSoft Technologies and Thunder Valley Casino Resort announced today an innovative and streamlined method to enroll new guests in the casino’s player’s club. The product, called Mobile Enrollment, allows employees to quickly and efficiently sign guests up for Thunder Valley Casino Resort’s “Thunder Club Card” with only a specialized iPhone or iPod Touch.

playersoft technologies

Player Relationship Management

This partnership allows us to reach more players while also providing faster, better guest service as we reward our loyal guests. Mobile Enrollment makes the player acquisition quick, easy, and accurate...

Mobile Enrollment was launched Sept 10 at Thunder Valley Casino Resort and is currently in use on the casino floor.

The product has an open design interfacing with the Casino Player Tracking system, transforming the player’s club sign up process from several minutes in front of a computer to just a few seconds anywhere on the casino floor. Mobile enrollment works on an iPod touch or Apple iPhone equipped with a specialized scanner and software to immediately enroll new players into the players club.

“We are very pleased to launch this groundbreaking product with such a high profile, experienced operator like Thunder Valley,” said Tony de Leon, President of PlayerSoft. “The convergence of specialized software and advances in hardware technology finally make mobile sign up possible. Thunder Valley is the perfect operator to take full advantage of this added capability to market to and reward their players.”

Small, lightweight and easy to use, Mobile Enrollment helps eliminate lines at the player’s club counter, improves customer service and improves data accuracy during the sign up process. It also features an offline mode which allows casino staff to take sign up capability to far reaching areas and off site events, adding even greater reach for the Players Club

“We are pleased to be working with PlayerSoft and are thrilled to be the first in the Northern California market to add Mobile Enrollment as an amenity to our guests,” said Kari Smith, Vice President of Marketing for Thunder Valley. “This partnership allows us to reach more players while also providing faster, better guest service as we reward our loyal guests. Mobile Enrollment makes the player acquisition quick, easy, and accurate, allowing us to provide a better overall guest experience.”

Additional Information:

Playersoft Software Suite: http://www.playersoft.com/products/mobile-enrollment.html
See PlayerSoft and Mobile Enrollment at G2E in Las Vegas Oct 4-6.

About Playersoft:
Playersoft was launched by a group of established casino operators in August of 2010. Their mission is to help casino operators improve the players gaming experience which will have a positive effect on revenue and profitability. In late 2011 Playersoft will be expanding its product offering to Asia and Europe.
Thunder Valley Casino Resort was opened by the United Auburn Indian Community in June 2003. The newly remodeled and expanded entertainment, dining and hotel resort is Northern California’s first casino offering all the elements of real Las Vegas-style gaming: service, cuisine and entertainment in an outstanding facility
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Located 30 miles east of Sacramento, Thunder Valley Casino Resort offers 500,000 square feet of gaming space including 2,800 slot and video machines, 125 table games and a live poker room with space for 210 players. There are 14 restaurants and bars highlighted by the new High Steaks Steakhouse; Koi Palace; a 500-seat Feast Around The World Buffet and Thunder Café as well as Mingle Bar, Falls Bar, Thunder Bar and High Steaks Bar. Also on property is a new 3,700-space parking structure that leads directly into the casino and hotel.

The recent expansion of Thunder Valley Casino Resort includes a new luxury, 17-story hotel with 297 rooms including 40 suites. Inside the hotel is a 10,000 square-foot banquet and entertainment hall, meeting rooms, bars and a gift shop. The hotel has an expansive pool that includes private cabanas and Coconut, a poolside bar. The Spa at Thunder Valley features a wide variety of treatments including the exclusive 24-karat gold leaf facial. The expansion was completed in July 2010.

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