Attunity Introduces New Data Replication Platform with ’Click-2-Replicate’ Solutions for Big Transaction Data

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Attunity Replicate will enable quick time-to-value and significant cost-savings.

Attunity: Provider of Real-time Data Integration Solutions

Attunity: Provider of Real-time Data Integration Solutions

Attunity Replicate, our new and innovative data replication platform, enables organizations to harness the value of real-time information and capitalize on quick time-to-value.

Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration software, introduced today Attunity Replicate, a high-performance data replication software that will enable organizations to accelerate and reduce the costs of distributing, sharing and ensuring the availability of data for meeting business operations and business intelligence needs. Attunity will present Attunity Replicate at Oracle Open World 2011 in the Moscone Convention Center’s West Hall in San Francisco, CA, October 3-5, at booth #3728.

“More and more organizations are looking at data replication as a component of their data integration arsenal, to facilitate accessibility, availability and consistency of data in support of a range of business requirements including analytics and reporting, integration of operational systems, system migrations and upgrades, and more,” explained Ted Friedman, vice president and distinguished analyst at Gartner. “At the same time, more IT organizations are focusing on time-to-value as an important factor in choosing solutions that enable them to respond to these business demands.”

“Attunity Replicate, our new and innovative data replication platform, is the right solution at the right time, enabling organizations to harness the value of real-time information and capitalize on quick time-to-value,” explained Shimon Alon, chairman and CEO of Attunity. “Attunity Replicate is the first product we bring to market as part of our vision to provide cloud computing and the enterprise market with an extensive data and content replication platform. Attunity Replicate and the file replication technologies we recently added through the RepliWeb acquisition will create a unique portfolio, to enable us to accelerate our growth, extend our existing partner relationships and engage new partnerships around big data and cloud computing."

Attunity Replicate’s architecture facilitates the replication of big transaction data from databases including Oracle, SQL Server and DB2, and is designed to deliver quick time-to-value with:

1.    ‘Click-2-Replicate’ design: significantly simplifying user experience by automating the steps required to build a replication solution with packaged software that is fast to learn and implement.

2.    ‘Zero-footprint’ technology: reducing impact on database platforms and IT operations with log-based capture and delivery of transaction data that does not require the Attunity software to be installed on each source and target database.

3.    Competitive licensing model: offering significantly lower licensing costs compared to alternative data replication solutions, enabling customers to benefit from faster return on investment (ROI) and lower total cost of ownership (TCO).

The Company will also present Attunity Replicate at the first “Scene and Be Heard” theatre session at Oracle Open World on Monday, October 3, from 10:30 a.m. – 10:50 a.m.

Additionally, Attunity will host a launch event featuring both Attunity Replicate and the recently acquired RepliWeb technologies on Tuesday, October 4, from 7 p.m. - 9:00 p.m. at Infusion Lounge, located on 124 Ellis St. in San Francisco, CA.

Tweet this: #Attunity Introduces “Click-2-Replicate” Solutions for #datareplication

About Attunity
Attunity is a leading provider of real-time data integration software that enables access, sharing and distribution of data across heterogeneous enterprise platforms, organizations, and the cloud. Our offering includes software solutions such as data replication, real-time change-data-capture (CDC) and real-time data connectivity, as well as enterprise file replication and managed-file-transfer (MFT) offered through our RepliWeb division. Using Attunity’s software solutions, our customers enjoy dramatic business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today’s IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit and join our community on Twitter, Facebook and LinkedIn.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. For example, when we discuss the expansion of our addressable markets, we are using a forward-looking statement. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results could differ materially from Attunity’s current expectations.

Factors that could cause or contribute to such differences include, but are not limited to: risks and uncertainties relating to the acquisition of RepliWeb, including costs and difficulties related to integration of acquired businesses, the combined companies’ financial results and performance, and ability to repay debt and timing thereof; our liquidity challenges and the need to raise additional capital in the future; market acceptance of the Attunity Replicate and the development of a market for such product; timely availability and customer acceptance of Attunity’s new and existing products; any unforeseen developmental or technological difficulties with regard to Attunity’s products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity’s products; unknown factors affecting third parties with which Attunity has formed business alliances; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ.

For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity’s Annual Report on Form 20-F for the year ended December 31, 2010, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2011. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Press contact:
Itamar Ankorion, VP Business Development and Corporate Strategy, Attunity
Tel. 781-730-4071


Erica Burns, PAN Communications
Tel. 617-502-4340


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