AUSTIN, TX (PRWEB) September 27, 2011
Yankee Group Analyst Susan McNeice will join Transverse COO Chris Couch and TMCNet Editor Chris DiMarco tomorrow, September 28th, at 12:00 EDT, to discuss how simple payment gateways and one-size-fits-all approaches to billing can evolve into true "Dynamic Revenue Management" – the ability to influence and encourage customer consumption with usage-aware pricing and sophisticated market segmentation.
Listeners will discover how they can use Dynamic Revenue Management to move subscribers through different stages of the Subscription Maturity Model – the ultimate stage being true personalization, where individual price offers are tailored to subscriber preferences and usage behaviors.
In the webinar, participants will learn about the critical elements of subscription billing and Dynamic Revenue Management, including:
- Sophisticated, real-time rating engines;
- Rapid-fire analytics capable of converting flat data into dynamic sources of information;
- Business-friendly front-ends and dashboards that empower business users to make decisions without having to wait for IT resources to free up.
Additionally, listeners will discover how those key elements can be leveraged in an on-demand, SaaS environment, through which companies can cost-effectively rate and bill large amounts of usage events, as well as support bi-directional Advice-of-Charge and Entitlement functions and requests from 3rd party systems. Discover how you can grow your business without multi-million-dollar price tags, vendor lock-in and integration headaches.
- As a bonus, get a copy of the complementary white paper, "How To Evolve Your Subscription Business With Dynamic Revenue Management."
Go here to register for the webinar, or contact firstname.lastname@example.org for more information.
Director of Communications, Transverse
+1 607 674 6890