Re-branding within our website is a great opportunity for us to expand our services, without in any way, disturbing the continuity of the work we are currently doing. The new functionality and graphics have been seamlessly woven into the new site
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Los Angeles, CA (PRWEB) September 27, 2011
With countless years of experience in the entertainment industry, Chatrone has helped corporations maximize their brands via the entertainment industry. Aaron D. Berger, founder of the company, believed that in order for his company’s success to grow in the entertainment consulting & management industry, they had to improve their online identity. Chatrone then contacted VirtuosOnline to redesign their website.
The website outlined the difference a new website could make. “People appreciate aesthetics, and are drawn to websites that are creative. Hence, we sought to create a website for Chatrone that was eye enticing, but also informational,: says VirtuosOnline CEO Udi Eshel.
"Re-branding within our website is a great opportunity for us to expand our services, without in any way, disturbing the continuity of the work we are currently doing. The new functionality and graphics have been seamlessly woven into the new site," says Berger.
Having just gone live just a month ago, the new Chatrone website is already proving to be more successful than the original. Web Analysts have been monitoring the two sites, and concluded that more visitors have been interacting with the new site.
The Web Analysts have concluded that more users have interacted with the new Chatrone site by following the sites’ status. They recorded that many new visitors viewed the sites, and stated that from July 24 2011 through August 29 2011, Chatrone’s new site generated a lot more activity than its old one.
The home page on the old site had an exit rate of about 31.65%, while the new site had one of 22.65%. The decrease in the exit rate percentage substantiates that the new site is yielding more activity, and thus less viewers leaving the site.
All pages on the site endured a much lower exit rate percentage, proving the effectiveness of the new site. The new site has also alluded to viewers spending more time on the site. The old chatrone site had an average of 00:01:22 minutes of activity, while the new one had an average of 00:03:17 minutes.
Additionally, the new site has already gotten about four times more organic traffic from popular search engines, and it has only been running for a quarter of the time. The new site enticed 5% more second time users than the first site did. As a whole, the new site generated about twice as more traffic than the first. Although it has only been running for a month, the success of the new site is evident throughout the statistical charts.
While VirtuosOnline was hired to redesign the website, they still sought to intertwine proprietary marketing strategies into the design. While planning the website, the VirtuosOnline team researched Chatrone and the type of clients they seek to entice and advised a useful information hierarchy scheme that addresses visitors’ needs.
Chatrone consults for corporations and individuals who recognize the value of maximizing their brands via the entertainment industry. From a management perspective, Chatrone seeks to be much more than just deal makers. They help shepherd their clients’ creative visions from inception. In that process, Chatrone introduces their clients to the best producers, equipment, and personnel in the entertainment industry. To learn more about Chatrone please visit Chatrone.com.
VirtuosOnline is an Internet strategy consultancy that specializes in turn key online marketing solutions, offering services such as web design & development, a full range of Internet marketing services and full service analytics consulting and conversion optimization. VirtuosOnline has worked with various companies, all around the world, to influx their sales and re-brand their images. For more info please visit http://www.VirtuosOnline.com.