Avectra Appoints Larry Weber to Board of Directors

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Social CRM and Association Management Software leader prepares for next phase of growth.

As Avectra continues to evolve and take a leadership role in the social CRM market, we look forward to benefiting from the broad experience and leadership Larry will bring to the board

Avectra, a provider of web-based association management software (AMS) and social CRM software, today announced the appointment of Larry Weber, founder and chairman of W2 Group, to its board of directors.
“As Avectra continues to evolve and take a leadership role in the social CRM market, we look forward to benefiting from the broad experience and leadership Larry will bring to the board,” said Richard Davis, CEO for Avectra. “We’re honored to have an individual of such stature join our board and help play a role in the next evolution of the company.”

Weber is a globally known expert in public relations and marketing services. In addition to founding W2 Group, a marketing services ecosystem organized to help chief marketing officers in their new role as builders of communities and content aggregators, Weber also founded public relations agency Weber Shandwick. In addition he co-founded the Massachusetts Innovation & Technology Exchange(MITX), the largest interactive advocacy organization in the world, is Chair of the MITX Board of Directors and serves on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity. The author of four books on business and marketing, with his latest, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, published this year, Weber is a frequent public speaker on the future of marketing, the social web and the evolution of online communities.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.
To explore the netFORUM family of products, please visit http://www.avectra.com , or call 800-858-8272.

Contacts
Patrick Dorsey
Avectra
703.506.7037
pdorsey(at)avectra(dot)com

Ann Shannon or Matt McCarthy
PAN Communications
617-502-4300
avectra(at)pancomm(dot)com

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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