Aastra BluStar™ Awarded “Best-of-Show” at ITEXPO West 2011

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Aastra’s Desktop Media Phone Recognized as Most Innovative Product at the Leading B-2-B Communications and Technology Trade Show in Austin

Aastra, a leading company at the forefront of the enterprise communication market, today announced that the Aastra BluStar™ Desktop Media Phone has received a “Best-of-Show” award in the Most Innovative Product category at TMC’s ITEXPO West 2011 in Austin.    

“We’re honored to be chosen for this award,” said Tim Whittington, Executive Vice-President and General Manager, Aastra USA Inc. “BluStar uses the latest in high definition (HD) video and communications technology, combined with advanced business collaboration features and applications, to deliver a high quality and easy-to-use video conferencing and collaboration experience. ITEXPO has been a great venue to showcase new products for Aastra over the years, and we’re pleased that the innovation, quality, and value delivered by Aastra BluStar been recognized by TMCnet.”

The BluStar Media Phone has a 13-inch color screen to provide broadcast quality video and audio, resulting in a totally “natural collaboration” experience. The product delivers true HD 720p video conferencing at a rate of 30 frames per second. The video quality is matched by superior HD sound quality, delivered via four voice tracking microphones and three speakers. This desktop media phone is intuitive to use, with a familiar phone interface and clear touch screen controls, requiring a short learning curve.

BluStar enables remote peer to peer communication or up to 100 way video conferencing. Sharing content from a desktop PC to the Aastra BluStar 8000i is easy, and the Bluetooth interface facilitates the simple transfer of data from mobile phones and Bluetooth enabled devices. Teams can gather together on demand to share documents, review data, or discuss project developments for improved reactivity, increased productivity, and reduced travel expense. The Aastra BluStar 8000i Desktop Media Phone is a powerful communication tool that brings natural collaboration to every desktop.

“Our event earlier this month in Austin raised the bar in every conceivable way – from conference content, to attendee count, and for the quality and breadth of the products and solutions showcased on the Exhibit Hall floor,” said Rich Tehrani, TMC CEO and Conference Chairman. “We’re pleased to honor Aastra with a “best-of-show” award, and we congratulate them for standing out amongst a large and highly competitive field.”

The ITEXPO Best of Show Awards recognize innovative products and solutions that were featured in the Exhibit Hall during the event. This designation serves to highlight the technological achievement and creative product features that set these winners apart from the rest of the crowd. TMC’s editorial staff evaluated the pre-show nominations, and met with vendors to inspect and review the displayed products on the first day of the Expo. A full list of the winners is posted on TMC’s Web site at http://www.tmcnet.com.

Visit http://www.aastrausa.com/blustar to see BluStar in action.

About Aastra USA
Aastra USA Inc. is the US business unit of Aastra Technologies Limited, a company at the forefront of the enterprise communication market. Headquartered in Concord, Ontario, Canada, Aastra develops and delivers innovative communications products and applications for businesses. Aastra’s operations are truly global with more than 50 million installed lines around the world and a direct and indirect presence in more than 100 countries. Aastra is entirely dedicated to enterprise communications and offers IP telephony and Unified Communications solutions individually tailored to satisfy its customers’ requirements. These range from feature-rich call managers for small and medium businesses and highly scalable ones for large enterprises, integrated mobility, call center solutions to a wide selection of terminals. With a strong focus on open standards, Aastra enables enterprises to communicate and collaborate more efficiently. For additional information on Aastra, visit our website at http://www.aastrausa.com.

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Robyn Thompson
Aastra
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