Kroger and Yoplait Team Up for the 11th Year to Fight Breast Cancer

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Yoplait reveals one of the world's largest QR codes to raise awareness and funds

Kroger headquarters is illuminated in pink for breast cancer awareness.

Over the past 11 years, our brand Yoplait has donated over $1 million, in our partnership with Kroger, to local Komen Affiliates.

Yoplait and Kroger have teamed up for the 11th year in a row to support the fight against breast cancer. As part of this effort, Yoplait will donate up to $150,000 to Susan G. Komen for the Cure® through the Kroger Sharing Courage Facebook page. For each user who likes the page, shares the page with a friend, posts Sharing Courage’s message as their wall status or makes a personal donation to Susan G. Komen for the Cure®, an additional $1 will be donated to Susan G. Komen for the Cure®, for each action, up to $4 total.

“We are fortunate to have a long-term relationship with Kroger,” said Drew Jameson, Customer Promotion Marketing Manager for General Mills. "We both understand the importance of raising awareness, and know by working together we are better able to provide support to those whose lives have been affected by this disease. Over the past 11 years, our brand Yoplait has donated over $1 million, in our partnership with Kroger, to local Komen Affiliates of Susan G. Komen for the Cure®, both through in-store efforts at Kroger and at 160 local Susan G. Komen Race for the Cure® events in markets across the country,” added Jameson.

To illuminate their commitment even more, on Tuesday, September 27, General Mills and Kroger representatives and breast cancer survivors revealed pink spotlights and 150-foot banners that showcase one of the world’s largest QR codes on the Kroger headquarters building. The code will direct smartphone users to like and share the Facebook page (http://www.Facebook.com/sharingcourage) with their friends. What’s more, through the month of October, the city of Cincinnati's skyline will be a little brighter as Kroger turns its entire headquarters building pink.

“We are thrilled that our partner General Mills and its Yoplait brand have jumped on board with this new social media element,” said Keith Dailey, Kroger Director of External Corporate Communications. “Not only does the QR code help to raise awareness of our efforts, but also it gives our community an instant and easy way to show their support. Our company is committed to helping our communities throughout the country in the fight against breast cancer. This year, our Kroger Co. Family of Stores have pledged to raise $3 million through our Giving Hope a Hand® campaign to do just that,” added Dailey.

For Yoplait, this year marks the 13th year of the Yoplait and Susan G. Komen for the Cure® national partnership with the Save Lids to Save Lives® campaign. Through Save Lids to Save Lives®, people can redeem pink lids found on Yoplait cups in September and October, and Yoplait will donate 10 cents to Susan G. Komen for the Cure up to $2 million, for every pink lid redeemed in the mail or online at Yoplait.com by December 31, 2011.

About Kroger
Kroger, the nation’s largest traditional grocery retailer, employs more than 338,000 associates who serve customers in 2,449 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 785 convenience stores, 359 fine jewelry stores, 1,035 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit http://www.kroger.com.

About Yoplait®
To date, Yoplait and its parent company General Mills have donated more than $30 million to the breast cancer cause. In addition to the Save Lids to Save Lives campaign, Yoplait is a member of Susan G. Komen for the Cure’s Million-Dollar Council and is the National Series Presenting Sponsor of the Komen Race for the Cure®, the largest series of 5K run and fitness walks in the world. Visit http://www.yoplait.com to get involved in the Save Lids to Save Lives program.

About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 global net sales of US$14.9 billion.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and Komen 3-Day for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

Susan G. Komen Race for the Cure is a Registered Trademark of Susan G. Komen for the Cure®.

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