White Plains, NY (PRWEB) September 29, 2011
Little Big Brands announced today the addition of industry veteran Crystal Bennett to the firm. Bennett, who joins from global brand consultancy CBX, where her sales efforts led to more than doubled revenues, has been named partner and director of business development.
Bennett will serve alongside John Nunziato, agency founder and creative director, and Pamela Long, director of client services, as a member of Little Big’s management team.
“I’ve admired Little Big’s creative work for many years and appreciate their warm and personal approach to client management,” said Bennett. “The strengths I bring to the firm, alongside John’s boundless creative energy and Pam’s strategic thinking, are a combination we feel confidant will strike a chord with clients.”
“Crystal was absolutely on the top of our list of people we wanted to work with. She’s incredibly bright, innately entrepreneurial, and a heck of a lot of fun to be around,” said Nunziato. “We couldn’t be happier to welcome her to the team.”
Crystal has been in the branding and package design industry for more than 15 years, dedicating her talents to a handful of select leading global brand agencies, including Frankfurt Balkind, Sterling Brands, and most recently CBX where she spent the last seven years.
Bennett is a self-proclaimed brand fanatic – long obsessed with everything from cosmetics and fashion to food and personal care. She is inspired by how people relate to different brands, how they make their choices, and what those selections say about them.
“As soon as you meet Crystal, her passion and curiosity for this business is evident. We’re excited to bring that passion to building our client’s brands and helping Little Big continue to blaze a path within the industry,” added Long.
Little Big specializes in strategic brand design across a broad range of industries, and is a leader in environmentally-responsible packaging. Recent work includes the rebranding of Summer’s Eve, Wisk laundry detergent, and White Rain hair care. See what else we’ve been up to at http://www.littlebigbrands.com.