Everybody has a little HillBilly in them....find yours!
(PRWEB) September 29, 2011
HillBilly Brand, Inc. announced today the signing of a license agreement with Mad Engine, Inc., granting them the rights to market a line of HillBilly Brand fashion apparel in North America. Building on the strong following for the HillBilly Brand at live events across the continent as well as the tremendous exposure generated for the brand through multiple airings on the popular ABC television show “Shark Tank”, Mad Engine plans on marketing the brand through both mass and specialty retailers, offering a complete apparel line for men, women, and children.
Shon Lees, CEO and co-founder of HillBilly Brand stated that “We see the relationship we’ve established with Mad Engine becoming the cornerstone license of the rapidly expanding HillBilly Licensing Program. With the strong contacts that Mad Engine has with both traditional apparel retailers and merchandisers and with those in the hunting, fishing, and sporting goods arenas, HillBilly apparel will soon be showing up in stores across the country. Mike Abbaticchio, President and also co-founder of HillBilly Brand, and I will be actively involved in the design of the apparel to be marketed by Mad Engine. Combining our love for the HillBilly lifestyle with Mad Engine’s proven track record in the apparel business will enable us to best deliver products that the modern HillBilly will be proud to wear”.
Mad Engine, Inc. a family-owned, privately held California company was formed in 1987. It is one of the largest licensed apparel manufacturers in business today. They are focused on developing superior products with cutting edge graphics and printing techniques that capture the true essence of a brand and reflect their worldwide fashion and trend styling research.
HillBilly Brand, Inc., a Florida corporation, is focused on promoting the HillBilly Brand as the premier country lifestyle brand. HillBilly Brand: Born country and raised outdoors. Everybody has a little HillBilly in them....find yours!
Trademarketing Resources, Inc. (TRI) is the exclusive licensing agency for the HillBilly Brand. For information on licensing the HillBilly Brand, contact Bob Horton, President and CEO of TRI, or Mike Rachuy, EVP of TRI, at (248) 922-9678, or by email at hillbilly(at)trilicensing(dot)com.