New York Times Bestselling Author Turns Social Media Upside Down and Brings a High-touch Game Back to a High-tech World

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Joe Sweeney, business owner and author of Networking is a Contact Sport, launches the Winning Game Plan™, a networking program and community to help professionals turn all those online connections into rewarding relationships that lead to the next deal, that new job or a big, wild audacious goal.

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“Joe’s heart is not only in the right place. There’s no better person than Joe Sweeney to get you in shape for connecting with others.”
Jack Canfield
New York Times Best Selling Author of Chicken Soup for The Soul

Companies and individuals today are racing down the information superhighway. They're LinkedIn. They're on Facebook. They have a Twitter account. They blog. Yet, according to Joe Sweeney, "People are no closer to connecting with the sales leads or the all-important business connection than they were last week or even last month." He challenges that social media supposed to make the job of achieving professional goals easier?

For one thing, social networks have migrated online. They are faceless and impersonal and mediated by technology. Despite its best efforts, technology has eliminated much of the personal interaction that is key to creating lasting relationships.

Joe Sweeney wants to change the way people think about and act when they network, one personal contact at a time.

The New York Times best-selling author of Networking Is a Contact Sport, Sweeney has launched several new programs to help people understand what networking is, what it isn't and why building relationships with a personal touch is what matters.

"In a high-tech world where people are linked to more contacts than ever, we have become good at communicating, but not so good at making meaningful connections," says Sweeney, who has harnessed the power of face-to-face connection throughout his 30-year career as successful business owner, entrepreneur, former sports agent and investment banker.

Sweeney has created his new Winning Game Plan™ to help turn a generation of social media communicators into a team of personal-touch connectors. The program offers one-on-one and group coaching to inspire professionals and help them develop habits and strategies that will teach them how to build community and a network of relationships that will expand their influence wherever they are—the gym, a coffee shop or a board meeting. The program will also show members how to develop those relationships over time and how to keep them for a lifetime.

"The personal touch trumps technology. I believe in the power of getting on the phone, of mailing a note of recognition or sending a gift," says Sweeney. "Showing someone you care by taking the time to be personal, and personally relevant, when you connect will make you a stand out in a sea of communication exchanges. Systems such as the Sweeney 22 are designed to help you find personal ways to connect with others and to take measurable action that will take your relationships from transactional to transformational." According to Joe Soto, President of One Social Media, "Joe knows how to build his relationships on and off the screen and it shows."

Sweeney has also developed a community called the All-Star Networking Gym ( to help professionals try out and hone their new networking habits with peers. The ‘Gym’ provides a platform for members to connect in person, over the phone and online to exchange ideas, provide mutual support and invest in each other's plans and goals.

Sweeney landed one of the biggest opportunities early on in his career when he met three-time NFL MVP Brett Favre at a sports industry event. Favre noticed that Sweeney seemed to know everyone in the room and he knew that was exactly the guy he needed to help him land endorsement deals. Sweeney co-founded Sports Marketing Agency with Favre as the first client, and then used his relationships and networking know-how to increase Favre's off-the-field income from $65,000 to $4 million in just two years.

Sweeney emphasizes that it's the quality, not the quantity, of relationships that determines networking success. He knows this from personal experience.

"Creating a network that allows you to reach your goals requires you to be selective and intentional about who you let in and that you actively reach out and engage with those select people with an attitude of giving and a willingness to ask, ‘What can I do for you?’ says Sweeney. "Facebook and Twitter are great tools. But if you do not personally develop those relationships and help others get where they’re going, you will have a lot tougher time getting where you’re going.”

Sweeney's Winning Game Plan programs (Business Success Starter Kit and Training Camp Program) are designed to help business owners and professionals step away from the smart phone and laptop, at least for a time, and get back to the business of creating a network built on relationships with the shared goal of helping each other dream bigger and achieve more over the long term.

New paperback version available October 4th.

Connect with Joe at:!/NetworkingJoe!/NetworkingJoe

Hire Joe to speak at your next event or organization through [email protected], 612-349-2744

About Joe Sweeney

Joe Sweeney is the New York Times best-selling author of Networking Is a Contact Sport. Joe takes the anxiety out of networking by helping people understand that networking is really about giving, not getting.

With an MBA from the University of Notre Dame, Joe has more than 28 years hands-on experience in business and sports—his two biggest passions. As president of the Wisconsin Sports Authority, Joe used his passion and connections to help bring sports-related events and tourism to his home state. He also co-founded the sports marketing agency Sports Marketing Group, with three-time NFL MVP Brett Favre as the first client.

Today, in addition to his work as an equity partner and investment banker with Corporate Financial Advisors, Joe travels the country as author and speaker, sharing his experiences and teaching business owners, high-achieving professionals—and anyone who wants to realize that next, big, wild, audacious goal—his time-tested habits for create meaningful connections that will bring them success throughout their life.

Joe and his wife Tami reside in Milwaukee and have four adult children.


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