(PRWEB) September 28, 2011
Scion A/V, the creative enterprise of the Scion automobile company, announces today its evolution into full-service music company and its commitment to sign, nurture and produce projects for over twenty vital musical artists through 2012. Taking a larger role in the careers of artists than every before, this is a defining moment for Scion A/V which will partner with each artist in the production of an all-original music project, a video and provide tour support as well as public relations, promotion and marketing services. The list of artists on the 2011/2012 roster includes The Melvins, Dam Funk, Steve Aoki, Switch, King Kahn and more.
Since forming in 2003, Scion A/V has worked with over 1000 artists. To date they have generated 50 music releases, 40 music videos and over 1000 artist interviews, sponsored 10,000 events and over 350 Scion-produced events. With this new vision to create longer, more complete relationships with the artists they sign, Scion set out to find bands and artists with growing fan bases and critical acclaim and who embody Scion A/V’s goal to entertain and innovate in unconventional ways. All twenty artists will create original, previously unreleased musical projects, which the artist 100% owns. As always, Scion A/V releases all of the projects digitally and free to the public.
“Having worked with so many credible, underground artists, Scion not only gained tremendous integrity with the artistic community, but also the desire to move to the next level with regard to a more complete relationship with the artist,” says Jeri Yoshizu manager of sales promotions for Scion.
Partial List of Scion A/V Artists for 2011/2012:
A-Trak is the New York-based, title-winning DJ and turntablist.
The Melvins is an influential sludge metal and punk foursome that has been making challenging music for 25 years, inspiring such groups as Nirvana, Tool and Boris.
Switch, a world-renowned house DJ and one half of Major Lazer alongside Diplo, has produced tracks with artists such as Beyoncé, Christina Aguilera, and M.I.A.
Steve Aoki is the globetrotting DJ and founder of Dim Mak Records, which produces popular electro house music and remixes as well as clothes and magazines.
DâM-FunK is L.A.’s “ambassador of boogie funk.” His music is rooted in early 80’s boogie and progressive electronic sounds.
Immolation is New York’s greatest death metal band, icons of the metal underground for over 20 years.
Omar S is one of Detroit’s most important underground house and techno producers, prolifically releasing tracks and LPs on his homegrown FXHE label.
Municipal Waste is a powerful extreme metal band is known for its wild live shows and “take no prisoners” sense of humor.
12th Planet is one of the leading lights of US dubstep, a festival-headlining DJ and producer.
King Khan is wild and unpredictable performer and one of the leaders of garage rock today, fronting numerous bands including King Khan & BBQ, King Khan and The Shrines, The King Khan Experience, and Almighty Defenders with The Black Lips.
Nadastrom consists of two Washington DC natives (Dave Nada and Matt Nordstrom) who invented the new dance genre “Moombahton” which consists of pitched down house tracks, chopped vocals, enhanced build-ups and additional percussive elements.
Reigning Sound is a long-running Memphis garage rock band led by Greg Cartwright who is renown for his skillful balance of classic R&B and rock & roll.
Win Win is the disco house project of XXXchange (Spank Rock, producer, remixer), hip-hop DJ Devlin and video artist Ghostdad.
Wormrot: This young Singaporean grindcore band creates blindingly fast, brutally chaotic shards of noise and melody.
Midnight Magic is a critically acclaimed nine person Brooklyn-based live disco ensemble.
Sheen Bros are a modern funk and hip-hop ensemble with a taste of old school rap’s flow and rhythm.
Thee Mike B is an LA-based DJ who serves up winning combinations of crunk, disco, and house.
This summer, Scion A/V updated and re-launched its Scion A/V Streaming Radio which is comprised of 17 cutting edge streaming radio stations featuring some of the most credible and progressive DJ talent. The endeavor launched with a new widget on Facebook, allowing the stations to be easily shared socially. There is also an iTunes Scion A/V Streaming Radio App.
On September 27th - 29th Scion will host the Scion Musicless Music Conference independent music industry spokespersons gather to share their views and visions on their businesses. This ranges from video directors and music producers to artists and music bloggers. The panel discussions are recorded and sent out to the public to learn about the music business.
Also in September, Scion A/V will release an online documentary featuring hip hop icon Prince Paul as he searches for inspiration by visiting cities around the countries and uncovering different types of music like Bounce, Garage, Hip Hop and Rock.
About Scion A/V:
Scion A/V is a creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming. Scion A/V has created and championed projects for over 100 underground musical artists, supported tours and special events, created film documentaries, curated art installations, and produces a collection of ‘zines. Additionally, Scion A/V executes the annual Scion Music (less) Conference and operates 17 broadband radio stations via Scion Streaming Radio. For more information, visit http://www.scionav.com.
About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit http://www.scion.com.
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