MailChimp Announces Integration with The Raiser’s Edge

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Provides Seamless MailChimp Integration for Non-Profits using Blackbaud’s The Raiser’s Edge application.

MailChimp today announced Chimpegration, a new integration between MailChimp and The Raiser's Edge from Blackbaud, created by Zeidman Development. The Raiser's Edge is a fundraising database management system that pretty much does it all -- contact management, operational management, automation, relationship cultivation, and almost anything you need to do as the financial manager of an organization that relies on donations. Chimpegration brings the power of MailChimp to bear so that fundraisers can better manage their email campaigns using MailChimp's full range of features, while sharing contacts and tracking results across the two platforms.

Chimpegration helps users send relevant, targeted emails to supporters. This Raiser's Edge plugin saves all sorts of time for users as they can quickly update all campaign details, input fields from The Raiser's Edge into MailChimp emails via Merge Fields, and can comprehensively keep track of all contact between donors and the organization. The Raiser's Edge is the premier fundraising database management system used by non-Profits around the world. The Chimpegration plugin gives The Raiser's Edge users direct input of data into MailChimp, allowing them to share between the two platforms to keep everything up to date and in sync.

Chimpegration facilitates contact export from The Raiser's Edge into MailChimp, full campaign results management, and complete synchronization between The Raiser's Edge and MailChimp. Users just need to install the plugin to The Raiser's Edge, and then open it in the "plugins" section. The app then guides users through list export into MailChimp, campaign management, and account synchronization. List export moves a selected list of contacts from The Raiser's Edge into MailChimp. Users can then send out a campaign from within MailChimp to these exported lists' contacts. Chimpegration manages the results of campaigns sent to these exported lists, weeding out any bounces, unsubscribes, out-of-date or bad contacts to ensure accurate contact info. It can also easily synchronize contacts between lists on MailChimp and The Raiser's Edge to ensure contacts are always kept current and accurate, and eliminating inaccurate and old email addresses.

Chimpegration, created by Zeidman Development, currently has two tiers of its application. Chimpegration Free version is free, and can export records directly from The Raiser's Edge into MailChimp, and allows users to manage their campaign results. Chimpegration Professional additionally provides two-way syncing between MailChimp and The Raiser's Edge to better manage campaigns, keeping records on both platforms clean and up to date, and it also allows users to view constituent email activity within MailChimp on the The Raiser's Edge platform.

Register to download the plugin here:

MailChimp has experience with non-profits, and even has a helpful guide to help organizations get started with email marketing. MailChimp's extensive creative options and powerful analytics are useful for any one, and our Freemium plan means we're extra appealing to organizations that rely on the kindness of others to pay for things.


About MailChimp
MailChimp supports more than 1 million subscribers worldwide, sending 2 billion emails per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

About Zeidman Development
Zeidman Development is a world leader in creating customized solutions for users of The Raiser’s Edge, Blackbaud Enterprise CRM and Blackbaud Direct Marketing. From the simplest macros to more complicated add-on applications, Zeidman Development enables optimized use of Blackbaud's products, facilitating endless possibilities for the continuous development of non-profit’s process requirements and allowing them the freedom to manage their fundraising activities as they want.

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Sue Padgett
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