House of Brides Sees Reoccurring Trend in Bridal Gowns

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The popular bridal trend for 2011 has focused on skirt design. The trend is voluminous and textured skirts. House of Brides salons in Illinois feature many collections emphasizing the style in their current designs.

Organza with 3-dimensional flowers. Sizes available 2 - 28.

Organza with 3-dimensional flowers. Sizes available 2 - 28.

Industry Consultant Dale Buziecki stated, "There are several new takes with 2012 trends including lace appliqu├ęs accents, asymmetrical ruching, exposed underskirts and side-swept peplums."

House of Brides recognized the dominating 2011 trend in wedding dresses is in the skirt design. The most requested of these styles are the 3-dimensional flowers and accents, shirred ruffled and peplum skirts. The 6 Chicagoland salons have been stocked throughout the year with such wedding dresses.    

A 3-dimensional flowered bridal skirt typically has an allover floral design. 3-D flowers adorn the skirt in a varied pattern. Designer Mori Lee exemplifies the look in its style 1601. The gown has a full A-line skirt with a plush floral pattern and flower accents. Other 3-dimensional accents include modified bows, jewels and feathers, which are most often placed at a dropped waist and at the hip or knee.

The new ruffled skirt is shirred. The gathered detail gives the effect of movement. Mori Lee style 1609 has a trumpet skirt with an abundance of shirred ruffles.

A peplum is a short flounce attached to an additional skirt. The peplum usually has a bubble hem. The peplum design is formal and reminiscent of Victorian gowns. Mori Lee style 1607 features a double peplum with a slight asymmetric sweep.    

House of Brides predicts the current trend of voluminous, textured skirts will continue into 2012. Buyers recently attended the Spring 2012 National Bridal Market held in Chicago. They noted many designers carrying on the design. Industry Consultant Dale Buziecki stated, "There are several new takes with 2012 trends including lace appliqués accents, asymmetrical ruching, exposed underskirts and side-swept peplums."

House of Brides was established in 1929 and is the most recognized and oldest bridal name in the world. House of Brides celebrates its 82nd year in business with 6 bridal salons, 4 specialty boutiques and a global website with over 30,000 wedding and special event products.

Mori Lee wedding dresses are available at all 6 House of Brides salons. To view the complete Mori Lee bridal collection and other designer collections, visit houseofbrides.com.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.

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