Indian Fashion rocked Washington DC Fashion Week

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Ethnic Indian fashion was notably absent from mainstream fashion shows in US. US-based Indian designers, like Parna Ghose of Pure Elegance, are taking up the challenge of blending trend and tradition effectively to make Indian fashion relevant among American audience.

“I believe women bring their individuality through fashion that is tasteful, contemporary and practical,” said Parna Ghose, founder of Pure Elegance.

Who could have believed that Indian fashion could charm mainstream fashion audience in the heart of Washington DC? Yet the crowd was wowed and the photographers went crazy when the gorgeous models walked the ramp for Indian designer Parna Ghose of Pure Elegance at the Washington DC Fashion Week Spring/Summer Collection 2012 at the French Embassy.

Since its inception, the DC Fashion Week finale has been the not-to-be-missed International Couture Show, featuring more than 100 diverse models. This event continued its tradition of bringing outstanding collection of talented designers from around the world, attracting a large global media presence.

This year’s show featured many outstanding designers including Indian designer, Parna Ghose of Pure Elegance. Parna aptly blended traditional Indian wear with more casual, contemporary evening wear. The fabrics used were silks, georgettes, chiffons, and nets embellished with ethnic craftwork and cutwork of velvet, embroidery, antique work and metal work.

“I believe women bring their individuality through fashion that is tasteful, contemporary and practical,” said Parna Ghose, founder of Pure Elegance. “The hallmark of our design is in its flawless craftsmanship and attention to detail. We focus on bringing out the individuality and exuberance through our unique, unforgettable pieces”.

Pure Elegance is a fashion brand created in US for South-Asian women worldwide. It is the first of its kind in the USA to combine both high-end Indian fusion fashion and accessories, with exquisite clothing and jewelry under one roof for South Asian Women. Pure Elegance captures the essence of India and blends it with the best that the contemporary West has to offer. Since its inception, about three years ago, Pure Elegance enjoys a strong following worldwide. It now has over twenty five thousand Fans on its Facebook social-networking page and is one of the fastest growing South-Asian fashion brands in US.

With its success at the DC Fashion Week, Pure Elegance is eyeing the lucrative and fast-growing Indian bridal wear market that is over four billion dollar in size globally. Pure Elegance has been invited to the prestigious Dubai Fashion Week this October and hopes to further its footprint worldwide.

http://www.pure-elegance-boutique.com/shop/
http://www.facebook.com/pages/Pure-Elegance-Boutique/127717507252278

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Sudip Ghose