The Birkman Method® Personality Assessment Will Soon Be Available "On Demand"

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For more than 60 years, The Birkman Method® has helped leaders develop their potential and managers create effective teams. The Human Capital Initiative is excited to be the first agency to launch the new “Birkman On Demand” – providing this comprehensive behavioral analysis to online users for a fraction of the original cost.

With the mid-October release of ‘Birkman On Demand’ we will help Dr. Birkman’s dream come alive for millions more people at a price that meets the market’s needs.

Today’s volatile job market demands that career hunters recognize what they can bring to a company and that companies understand how to craft powerful, effective teams. For more than 60 years, the Birkman Method® has provided assessments to facilitate just that; but it was an expensive, consultant-dependent process. The Human Capital Initiative is excited to announce the upcoming launch of “Birkman on Demand,” an online narrative version of the analysis starting at just $39.95.

“Dr. Birkman had a vision of creating an instrument that went beyond the standard reporting of our usual leadership, enabling us to see what our intrinsic motivators are and how — if they were met — our best, productive leader would emerge,” said Ed Chaffin, President, The Human Capital Initiative. “With the mid-October release of ‘Birkman On Demand’ we will help Dr. Birkman’s dream come alive for millions more people at a price that meets the market’s needs.”

Unlike most other personality assessments, The Birkman Method® describes an individual’s interests, strengths, motivations and stress reactions and provides basic recommendations for developing skills related to a wide variety of environments and people. Each assessment analyzes the way a person manages life and work situations, determining motivational needs and identifying ways to reduce stress reactions that so often damage relationships and occupational effectiveness.

Individual results will be provided in an easy-to-understand narrative format with simple directions for application in daily life. The Birkman Results Report will come in a workbook format, covering up to 26 topic areas including: Career Focus, Leadership Style, and Trust. “I have been exposed to many other assessments throughout the years in my leadership roles. In 1999, I was introduced to the Birkman Method® and my leadership has never been the same. I was stunned by its accuracy as well as its depth and breadth,” said Chaffin.

About the Human Capital Initiative ( The Human Capital Initiative is a management-consulting firm that shows leaders how to transform themselves, their people and their company culture. The foundation for HCI’s success is a team with decades of in-depth, real-world experience and application at executive and senior levels of leadership. Clients rely on HCI’s individual and collective expertise to identify exactly what they currently need to create results.


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Ed Chaffin, President