Seldén Mast AB Selects BuyDesign® Product Configurator and CAD Automation Software from TDCI

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Seldén Mast AB has selected BuyDesign Configurator to streamline sales quoting within the company’s Microsoft Dynamics NAV Enterprise Resource Planning (ERP) system. In addition, BuyDesign Flex2D and BuyDesign Flex3D will provide CAD automation for the generation of configuration-specific drawings as part of the sales and delivery process.

TDCI Inc. (TDCI), the leading provider of configurator-based software, announced today that Seldén Mast AB (Seldén Mast), the Swedish manufacturer of award-winning rig solutions for yachts, dinghies and keelboats, has selected BuyDesign Configurator to streamline sales quoting within the company’s Microsoft Dynamics NAV Enterprise Resource Planning (ERP) system. In addition, BuyDesign Flex2D and BuyDesign Flex3D will provide CAD automation for the generation of configuration-specific drawings as part of the sales and delivery process.

“The mast and its rigging are critical structural elements for any type of sailboat,” said Peter Rönnbäck, Seldén Mast CEO. “Our rig solutions are custom made to precise requirements for individual boats, so the specification and quoting process must be equally precise. BuyDesign will help streamline and accelerate both our internal processes and collaboration with the customer to ensure delivery of exactly the rig solution the customer wants at the right price, and with all the information they need for proper installation.”

Seldén Mast will use BuyDesign to replace a stand-alone in-house developed system currently used for parts of the specification and quoting process, automate a number of manual quote-handling processes, and integrate the full process with the company’s existing Microsoft Dynamics NAV manufacturing system and PTC PRO/Engineer 3D CAD system. BuyDesign Configurator will guide sales people through the specification and pricing process and generate manufacturing information when the order is placed. BuyDesign Flex2D will generate layout drawings, and BuyDesign Flex3D will drive parametric 3D CAD models to produce detail, configuration-specific CAD models.

Explaining why Seldén Mast selected BuyDesign, Seldén Mast Direct of IT, Oscar Karlsson said: “We have a tremendous amount of experience programmed into our specialized quoting tool, and built into our 3D CAD models. We wanted a product configurator that could capture all of the knowledge within our current tools and also automate some of our manual processes. We also wanted a tool that is fully integrated into Microsoft Dynamics NAV and could be easily integrated with Pro/E. BuyDesign meets all of those requirements and provides us with the ability to much more easily maintain the configuration models that will drive the quoting process as our products evolve over time. It also provides the multi-language, multi-currency capabilities we need to support our global business.”

About Seldén Mast AB
With headquarters in Gothenburg, Sweden, Seldén Mast AB has production facilities in Gothenburg and Svarta, Sweden; Southampton, England; Brouwershaven, the Netherlands; Charleston, South Carolina, USA; and La Roche Sur Yon, France. It also has sales subsidiaries in Denmark and Hong Kong. A complete range of rigging systems and deck hardware products are sold world-wide through over 750 authorized dealers. Learn more at http://www.seldenmast.com.

About TDCI and BuyDesign
TDCI (http://www.tdci.com) specializes in helping manufacturers and their distributors streamline the buying process for customized products. TDCI’s BuyDesign® software is a comprehensive web-based product configurator and guided selling solution developed to help companies increase sales by becoming ‘easy to do business with’ while improving profitability by reducing order processing time, cost, and errors. Built with a powerful product configurator, BuyDesign provides modular applications for guided product selection and configuration, product visualization, quoting and ordering, drawing and data generation, and more.

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Sharon Binkley
TDCI Inc.
(614) 781-2325 1171
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