Market Awareness Announces Jeff Chiesa as Valuable Addition to Steering Committee

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As the newly formed SCIP (Strategic and Competitive Intelligence Professionals) Austin Chapter works to expand the organizations local presence, Jeff Chiesa, Global Group Manager of Market Intelligence of KCI, is welcomed to its steering committee.

As the newly formed SCIP (Strategic and Competitive Intelligence Professionals) Austin Chapter works to expand the organizations local presence, Jeff Chiesa, Global Group Manager of Market Intelligence of KCI, is welcomed to its steering committee.

Mr. Chiesa brings vast industry insight as a practitioner of competitive intelligence in a nearly $2 billion public company. “I am really excited about Jeff’s background and passion for CI. His involvement on our steering committee will bring a great industry perspective to our chapter.” said Crystal Pieschel, Austin SCIP Chapter Coordinator.

Jeff was instrumental in developing the competitive and market intelligence function at Kinetic Concepts, Inc. in San Antonio, where he leads a global team of professionals in gathering information and developing insights into a rapidly evolving marketplace. The team gathers and disseminates information that plays a vital role in virtually every area of the company, from sales and marketing to operations and finance.

“SCIP’s a great organization, dedicated to sharing expertise in this specialty. Through a local chapter, we have the opportunity to network and share best practices on a regular basis,” said Jeff Chiesa. “The connections and educational opportunities are invaluable and I look forward to helping further this chapter’s success.”

“When we decided to launch a local chapter we knew that we needed a strong steering committee made up of aggressive professionals, academics, and practitioners, and with Jeff we have someone who possesses extensive experience in working with a variety of market research and intelligence firms as a consumer of their output,” said Glen Brynteson, CEO of Market Awareness and SCIP Austin Chapter Chair.

About Jeff Chiesa and KCI:
Jeff has worked in the medical device industry for almost 25 years. Prior to joining Kinetic Concept, he worked at B. Braun Medical in a number of marketing position both in the US and Germany. He is a graduate of The University of Michigan and received his MBA from DeSales University in Pennsylvania. Kinetic Concepts, Inc. is a leading global medical technology company devoted to the discovery, development, manufacture and marketing of innovative, high-technology therapies and products for the wound care, tissue regeneration and therapeutic support system markets. http://www.kci1.com

About SCIP:
SCIP membership consists of strategic and competitive intelligence professionals who provide skilled analysis on the competitive environment, which enhances business decision-making and organizational performance. With the pace of technological development and the growth of global trade, today's business environment changes more quickly than ever before, so executives require additional informed analysis to make strategic business decisions.
http://www.scip.org

About Market Awareness:
Market Awareness provides competitive intelligence that enables firms to understand their ‘perceived’ strengths and weaknesses according to existing customers and lost prospects and properly position them against their competition to win, maintain and retain clients. http://www.market-awareness.com.

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Crystal Pieschel

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