FRWD Appoints Kathryn Duncan Partner; Launches FRWD Talent Services, LLC

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FRWD’s wholly-owned subsidiary focuses on digital talent acquisition, immersion for industry at large

FRWD Talent Services has given Deluxe Corp another great option in recruiting talent for our e-Business team ... We’re not just considering using the service again. We are already using them again.

FRWD (, a uniquely comprehensive digital marketing agency, today announced the Q2 launch of FRWD Talent Services, LLC, led by long time Minneapolis-based creative and media recruiter Kathryn Duncan. FRWD Talent Services helps marketers and agencies build highly specialized digital media teams and cost-effectively sustain cutting edge campaigns.

“Kathryn’s specialization makes life easier for a wide range of marketers and agencies. Due to the rapid pace of change in our industry, most struggle to find ideal candidates through generalist recruiters that don’t know the industry’s intricacies as well as Kathryn,” said John Grudnowski, FRWD founder and managing partner. “FRWD Talent Services has already helped many agencies and marketers more effectively build out their teams. Through Talent Services, we’re essentially creating our own replacements to help clients scale digital achievements in more efficient ways, then freeing time to enable using FRWD services for continued progression.”

FRWD clients who have used FRWD Talent Services say the ability to work cooperatively with the agency to vet new hires significantly increases the odds of hiring the right people for their teams the first time. Another unique aspect of the service specific to FRWD clients, 30 and 90 -day immersion services put much of the onus on FRWD to phase in these new hires and educate them about their roles on the client side. By the time they assume their position with the client, new hires know agency & client teams, communication styles, and are well prepared on day one.

“FRWD Talent Services has given Deluxe Corp another great option in recruiting talent for our e-Business team,” said Dan Flood, director - online marketing at Deluxe. “We’ve experimented with FRWD Talent Services for a couple of recent hires, and they’ve delivered quick, innovative solutions to hiring and on boarding digital marketing professionals. We’re not just considering using the service again. We are already using them again.”

FRWD invested in a talent services company to rapidly build digital media teams for clients and agencies, maintain a vast talent network, and stay immersed in the digital media community at all levels. Unlike other recruiting services that identify a talent need and then seek out candidates to meet that need, FRWD Talent Services proactively documents and assesses digital media and digital creative professionals in the market so it can efficiently recommend known candidates when new opportunities arise.

“If not done correctly, rapid hiring of new talent can lead to breaks in culture and other inefficiencies,” said Duncan. “We know agency business inside and out, and our approach to identifying and preparing the best talent has so far been well received.”

A 15 year marketing veteran, Duncan has more than five years experience in interactive marketing, advertising, and media recruitment. She began working with FRWD in talent acquisition in 2010 and helped launch FRWD Talent Services, LLC in April 2011, working on a contingent basis as a third-party recruiter. Duncan received a BFA from Minneapolis College of Art & Design.

Editor’s note: A head shot of Kathryn Duncan is available upon request.

About FRWD:
FRWD is a unique digital marketing agency that takes a more comprehensive approach to helping companies make the best digital marketing investments. Not only does FRWD combine top creative talent with today’s best technology tools and platforms to ensure accountability and success; the agency also develops strategy and acquires talent for clients to create sustainable campaigns and drive continual improvement. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD is based in Minneapolis. Learn more at


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Addie Reed
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